Higginbotham's Strategic Alliance Enhances Franchise Services

Strengthening Franchise Insurance Services

In a significant move reflecting its commitment to innovation, Higginbotham has entered into a partnership with Program Insurance Group, enhancing its suite of services for franchise businesses. This strategic alliance has resulted in the acquisition of EZ CERT, a specialized franchise certificate tracking service designed to streamline compliance for both franchisors and franchisees.

The Collaboration Behind the Move

Higginbotham, recognized as one of the leading independent insurance and financial service firms in the country, is led by Chairman and CEO Rusty Reid. Under his leadership, the firm actively pursues partnerships that mirror its values of exceptional client service, team support, and dedication to community investment. The collaboration with Program Insurance Group marks a pivotal step toward achieving these goals, as they share a vision based on these essential principles.

Understanding EZ CERT's Role

EZ CERT, the crown jewel of this partnership, is a powerful asset already proving beneficial for the franchise industry. Its origin within Program Insurance Group stems from Doug Groves, who has driven a family legacy of service since acquiring the firm in 2010. Groves emphasized that the unique value of EZ CERT lies in its ability to provide comprehensive tracking of insurance coverage across a network of franchisees, ensuring compliance and facilitating smoother operations for franchisors.

The Benefits of Certificate Tracking

The importance of effective certificate tracking in the franchise market is paramount. Groves explains that unlike traditional homebuilding—with its straightforward payments and compliance checks—the franchise industry presents unique challenges. The reversal of financial flows makes compliance verification more complex. With a large franchisor needing to monitor numerous policies across potentially hundreds of franchisees, EZ CERT has positioned itself as an invaluable tool, transforming potential obstacles into opportunities.

Expectations for the Future

The future of this partnership excites both Higginbotham and Program Insurance Group. Groves highlighted that the combined strengths of both firms will amplify the value of EZ CERT. By harnessing Higginbotham's specialized teams and extensive client services, they aim to take this innovative offering to unprecedented heights throughout the nation.

Commitment to Employee and Client Support

Andrea Denton, a key producer at Program Insurance Group and Doug Groves' daughter, added that the partnership would provide significant benefits to their team. She praised Higginbotham's transparency and its employee ownership initiative, which ensures that all staff are valued and supported. The access to enhanced training and back-office resources will undoubtedly improve their capabilities in serving their clients more effectively.

Reflections on the Partnership

The agreement symbolizes a heartfelt commitment from both entities to prioritize innovation, customer service, and collaborative support. Groves remarked on the strong connection felt from their initial meeting, expressing confidence in Higginbotham as a partner dedicated to enhancing the franchise service ecosystem for their clients.

About Program Insurance Group

Program Insurance Group operates as an independent insurance agency, offering a wide array of services including business and nonprofit insurance tailored to the unique needs of clients across the United States. Its specialized expertise in franchise insurance allows it to address the demands of franchise businesses effectively. This independence gives them a competitive edge, enabling them to serve clients nationwide with a deep understanding of the insurance landscape.

About EZ CERT Management

EZ CERT Management stands at the forefront of the insurance tracking landscape, simplifying compliance for franchisors and franchisees alike. By closely monitoring insurance certificates and adhering to Franchise Disclosure Document (FDD) requirements, EZ CERT ensures that franchises maintain a strong adherence to compliance standards, protecting their valuable brands from potential risks.

About Higginbotham

Established in 1948, Higginbotham is a premier provider of insurance, financial, and HR services, and ranks as the 20th largest independent insurance brokerage in the nation by revenue. With its headquarters in Fort Worth, Higginbotham serves a diverse clientele with a tailored approach, offering proactive customer support beyond the initial sale with their Day Two Services. The firm's values are rooted in fostering a familial atmosphere, accountability, and community generosity.

Frequently Asked Questions

What is the significance of the partnership between Higginbotham and Program Insurance Group?

The partnership enhances Higginbotham’s offerings, especially in franchise services, through the acquisition of EZ CERT, a specialized certificate tracking service.

How does EZ CERT benefit franchisors and franchisees?

EZ CERT simplifies compliance tracking and insurance verification for franchisors, ensuring alignment with legal requirements, which promotes smoother operations.

Who is Doug Groves, and what role does he play in this partnership?

Doug Groves is the Principal of Program Insurance Group. He is instrumental in the firm's legacy and the development of EZ CERT, emphasizing service to the franchise sector.

How does Higginbotham ensure client satisfaction?

Higginbotham prioritizes exceptional client service with tailored programs and proactive ongoing support, particularly through their Day Two Services® initiative.

What sets Higginbotham apart in the insurance industry?

Higginbotham’s employee-owned structure fosters accountability and community investment, differentiating it from other firms in the insurance space.

About The Author

Hello, I'm Thomas Cooper, a financial expert and writer passionate about helping people understand and navigate the financial world. Having a solid financial background and a lot of experience, my area of expertise is simplifying difficult financial ideas into useful, understandable guidance. My goal with my writings and blog entries is to provide you the information and resources you need to make wise financial choices.

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