Higginbotham Expands Influence with Strategic Partnership

Higginbotham Expands Influence with Strategic Partnership
In a significant move, Higginbotham, the largest independent insurance and financial services firm in Texas, has established a partnership with Tidwell & Hilburn Insurance, a notable agency based in Georgia. This collaboration aims to strengthen their presence in the Southeastern market and expand their network of services.
The Vision Behind the Partnership
Higginbotham's Chairman and CEO, Rusty Reid, envisions this alliance as a pathway to strategic growth in key regions, particularly Georgia, which has been crucial to Higginbotham's development objectives. By welcoming Tidwell & Hilburn as the 11th Higginbotham office in the state, this partnership underscores a commitment to continuity and robust client support.
Supporting Community Engagement
The partnership isn't just about geographic expansion; it also emphasizes the importance of community engagement and service quality. Tidwell & Hilburn has a long history in Central Georgia, having built trust over 90 years. Reid expressed pride in this partnership, recognizing it as a natural fit that complements both firms' goals.
Employee Growth and Succession Planning
For Tidwell & Hilburn's leadership, including President Coleman "Cole" Tidwell, Jr. and Vice President Rusty Hilburn, joining forces with Higginbotham presents a strong succession plan for employees and critical resources for clients. Tidwell shared that they had been contemplating how to sustain their agency for future generations, especially for their two younger producers who have dedicated over a dozen years to customer care.
Focusing on Client Relationships
As they explored potential partnerships, it became evident that Higginbotham's established employee equity process would provide an ideal structure for their agency's future. The focus was not merely on finding a partner but on identifying one that aligned with their values and approach to customer service.
Unlocking Comprehensive Services
The partnership is also set to enhance the range of services available to Tidwell & Hilburn’s clientele. Through Higginbotham's Day Two Services®, clients will benefit from comprehensive risk management services, including improved loss control and contract review assistance. Additionally, the dedicated claims department at Higginbotham will further improve client support and satisfaction.
Working Together for Greater Impact
The collaboration allows both parties to function synergistically, particularly with the Higginbotham Macon office, which focuses exclusively on commercial services. This strategic alignment is expected to support the needs of both commercial and personal insurance clients effectively.
A Legacy of Trust and Commitment
Tidwell reassured current clients about the agency's stability and commitment to its foundations. Since the agency's inception in 1947, the Tidwell name has been synonymous with trusted service. Tidwell reflected on past decisions that led to enlargement and partnership, emphasizing that fostering strong relationships has always been a priority.
About Tidwell & Hilburn Insurance
With a legacy stretching over nine decades, Tidwell & Hilburn Insurance has established itself as a cornerstone of Middle Georgia's insurance landscape. The firm emphasizes long-lasting relationships with both individual and business clients while maintaining strong ties with leading carriers. Their commitment to being a leading independent agency in the region continues to guide their operations.
About Higginbotham
Founded in 1948, Higginbotham emerged as a leading source for insurance, financial, and HR services. As a proud employee-owned firm, it has earned recognition as the nation's 20th largest independent insurance brokerage by revenue. Higginbotham's approach involves tailoring insurance programs to fit unique client needs while supporting them with the aid of Day Two Services® that provide ongoing assistance throughout the policy lifecycle.
A Values-Driven Organization
Higginbotham is deeply committed to its core values, advocating for a family-like environment for employees, maintaining accountability to clients, fostering collaboration with carriers, and contributing generously to the community.
Frequently Asked Questions
1. What is the significance of the Higginbotham and Tidwell & Hilburn partnership?
This partnership enhances Higginbotham's presence in the Southeastern market and allows for greater service diversification for clients.
2. How many offices does Higginbotham have in Georgia?
With the addition of Tidwell & Hilburn, Higginbotham now has 11 offices in Georgia.
3. What services can clients expect from the partnership?
Clients will benefit from improved risk management services, claims support, and broader insurance solutions through this collaboration.
4. What is Higginbotham's approach to employee equity?
Higginbotham has a well-established employee equity process that supports employee ownership and retention while fostering a sense of responsibility within the agency.
5. How does the partnership impact current Tidwell & Hilburn clients?
Tidwell assures clients that their agency is expanding while maintaining strong relationships and the legacy of service built over the decades.
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