Unveiling Innovations at CES 2025
HERE Technologies, a leader in digital mapping and location technology, is ready to unveil its latest breakthrough innovations at CES 2025, following a year packed with significant business achievements and advancements in technology.
What's New and Exciting
During CES 2025, HERE will present a variety of state-of-the-art technologies aimed at enhancing experiences in the automotive industry and beyond. Key highlights include:
Generative AI Vehicle Guidance
One of the most anticipated solutions is HERE's generative AI guidance assistant. This technology uses multiple generative AI Large Language Models to offer users natural language, location-aware guidance tailored for connected, electric, and automated vehicle systems. This assistant will also support logistics and fleet managers, improving driver safety, optimizing routes, and providing accurate estimated times of arrival.
Automated Driving Simulation
Another exciting introduction is the real-world automated driving simulation tool, developed in collaboration with a leading cloud provider. This tool combines AI models and high-definition, 3D mapping to create realistic driving scenarios, serving as essential training data for original equipment manufacturers (OEMs) pushing forward automated driving systems.
Unified Mapping Architecture
HERE will showcase its unified mapping architecture aimed at the software-defined vehicles (SDV) era. This platform’s detailed and semantically aligned maps are designed to efficiently support a diverse array of vehicle functions that require high-quality location data.
High-Precision Lane-Level Mapping
In partnership with a prominent automaker, HERE will announce the implementation of high-precision lane-level mapping data to enhance advanced driving assistance and automated driving features. This reliable map technology is currently integrated into over 53 million vehicles sold in various markets.
Innovative EV Concepts
Lastly, HERE will also demonstrate its contributions to a groundbreaking electric vehicle (EV) concept. This vehicle utilizes HERE’s unified mapping architecture for advanced visualization, effective EV range management, and augmented reality features, setting a new standard in the automotive industry.
Reflecting on a Milestone Year
As HERE Technologies steps into CES 2025, the company reflects on a transformative year characterized by substantial growth and innovation:
Strategic Advancements
HERE has refreshed its corporate strategy to focus on creating an AI-powered, “live” map that will benefit clients across not just the automotive sector, but various industries. This updated strategy aims to enhance user experiences, minimize implementation challenges, accelerate time-to-market, and reduce overall costs.
Expanding Customer Base
The company currently boasts a €4.4 billion order backlog, positioning itself as a key player in the SDV and “live” map market, thus reinforcing its attractiveness to prospective clients.
Leading the Automotive Sector
HERE has emerged as a leader in the automotive market. More than 70 brands from over 30 global automakers have selected HERE’s ISA Map to comply with the EU Intelligent Speed Assistance regulations. Currently, HERE's maps support advanced driving assistance and automated driving functions in over 220 million vehicles worldwide.
“CES serves as an excellent platform to demonstrate how our products empower global brands to enhance customer experiences related to the future of software-defined vehicles,” expressed Mike Nefkens, CEO of HERE Technologies. “In the past year, HERE maintained notable financial growth and solidified its market leadership while providing cutting-edge location technology to clients globally. We are thrilled to keep this momentum at CES 2025, showcasing innovations for our diverse range of customers.”
HERE Technologies is backed by an esteemed group of shareholders, including industry giants like Audi AG, BMW Group, Mercedes-Benz Group AG, Intel Corp., Mitsubishi Corp., Nippon Telegraph and Telephone Corp. (NTT), and Pioneer Corp. Its clientele spans nearly every global automaker, as well as leaders in e-commerce, logistics, and public sector agencies worldwide.
Experiencing HERE at CES 2025
Attendees are encouraged to visit Booth #3500 in the West Hall at CES 2025 to discover how HERE is innovating in the realms of mapping and location-based services, paving the way for advancements in automotive, logistics, and mobility technologies. For media inquiries, reach out to the contacts provided below. To learn more about HERE at CES 2025, visit HERE’s official site.
Frequently Asked Questions
1. What innovations is HERE Technologies showcasing at CES 2025?
HERE Technologies is showcasing advancements like generative AI vehicle guidance, automated driving simulations, and high-precision mapping for software-defined vehicles.
2. How does HERE's generative AI assistant improve user experience?
The generative AI assistant provides natural language, location-aware guidance, enhancing navigation and efficiency for drivers and fleet managers alike.
3. What is the significance of HERE's mapping architecture?
HERE’s mapping architecture provides detailed and semantically aligned maps that support numerous vehicle functions reliant on precise location data.
4. How does HERE guarantee safety in automated driving?
By utilizing high-precision lane-level mapping data, HERE enhances both advanced driving assistance systems and automated driving capabilities in vehicles.
5. Where can I find HERE Technologies at CES 2025?
Visitors can find HERE Technologies at Booth #3500 in the West Hall during CES 2025 to explore their innovative solutions and insights into the future of mobility.
