Henkel's Innovative Approach to Laundry and Dish Care Unveiled

Henkel to Showcase Cutting-Edge Innovations at CES 2025

New advancements in smart dosing technology highlight the company's commitment to reshaping cleanliness.

Henkel, a recognized leader in consumer and industrial markets, will introduce its exciting vision for the future of laundry and dish care at CES 2025. Among the highlights is a demonstration of fresh smart dosing technologies tied to renowned brands like Persil and Somat. With innovations that promise improved efficiency and sustainability, Henkel is on a mission to transform the entire laundry ecosystem through collaborations with top players in the home appliance industry.

Rethinking the Laundry Experience

The laundry industry is poised for change. With mounting challenges in the supply chain and cost increases impacting large home appliances, manufacturers are reevaluating their business approaches. Factors such as inflation and changing consumer needs are pushing individuals towards products that are both efficient and durable. A substantial number of households are uncertain about the proper detergent dosage, often having multiple bottles on hand without knowing their ideal usage.

Introducing Smart Dosing Solutions

To address these issues, Henkel is launching smart dosing devices that take the guesswork out of laundry and dishwashing. The company is unveiling two innovative smart detergent dosing devices that integrate seamlessly with existing appliances.

Somat Smartwash

This device is revolutionary as it is the world's first smart detergent dosing unit, capable of automatically detecting dishwasher parameters to optimize the dosage of detergent and additives. This ensures superior cleaning results that last over extended use.

Persil Smartwash

This advanced laundry solution is designed to autonomously sense washing machine settings, dosing the optimal amount of detergent at just the right time during a wash cycle, enhancing stain removal and fabric freshness.

Smartwash: A Vision of Cleaner Futures

As a central theme of the exhibit, Henkel will introduce its next-generation smart laundry concept branded as 'Smartwash.' This concept showcases an AI-driven detergent dosing system that accommodates cartridge-based solutions, adaptable for future washing machines. It promises improved stain removal rates by up to 57% over current leading products and can create a staggering 300 quadrillion unique dosing configurations to ensure optimal cleaning performance with every load.

"Despite our long history of nearly 150 years in chemistry, we are steadfast in our pursuit of innovative change targeted at meeting the evolving demands of our customers," emphasized Nuria Ribe, Corporate Senior Vice President for Laundry and Home Care at Henkel. "By fostering partnerships within our industry, we hope to develop a truly smart and user-centric laundry experience. CES 2025 presents an important platform for creating these valuable connections, pushing us toward developing responsive laundry solutions for our customers of the future."

CES 2025 Highlights

Henkel will exhibit these groundbreaking IoT products and the Smartwash concept at The Venetian Resort Hotel in Las Vegas from January 7 to January 10, 2025. Companies that wish to explore partnership opportunities with Henkel or witness a preview of the Smartwash system are encouraged to arrange a demonstration at CES 2025.

About Henkel

Henkel is a global frontrunner in both consumer and industrial markets, holding leading positions through its innovative brands, technologies, and products. Its Adhesive Technologies division is the market leader in adhesives, sealants, and functional coatings, while Henkel’s Consumer Brands excel in diverse categories, particularly in laundry and home care. Major brands include Loctite, Persil, and Schwarzkopf. In recent fiscal reports, Henkel achieved sales exceeding 21.5 billion euros. Renowned for its sustainability strategies, Henkel is committed to balancing progress with environmental care. Founded in 1876, Henkel has about 48,000 dedicated employees globally, united by a purpose of being pioneers for future generations.

Frequently Asked Questions

What is Henkel showcasing at CES 2025?

Henkel is unveiling innovative smart dosing technologies for laundry and dish care, enhancing efficiency and sustainability.

What makes the Somat Smartwash unique?

The Somat Smartwash automatically senses dishwasher parameters to optimize detergent dosing for an all-in-one cleaning experience.

How does Persil Smartwash improve laundry?

Persil Smartwash autonomously measures washing machine settings, ensuring the correct amount of detergent is used at ideal times during the wash.

What is the 'Smartwash' concept from Henkel?

'Smartwash' is an AI-driven detergent dosing system designed for future washing machines, promoting better stain removal and customization of washes.

Why is collaboration important for Henkel's vision?

Henkel believes that partnerships within the industry are key to innovating and providing a modern laundry experience tailored to consumer needs.

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