Heinz Unveils Unique Campaign for Saudi National Day Celebrations
Heinz Unveils Unique Campaign for Saudi National Day Celebrations
Heinz has embraced a fresh and creative approach for Saudi National Day, launching special green packaging that is brandless. This bold initiative allows consumers in Saudi Arabia to express their love and pride for their nation, creating a unique bonding experience through their beloved condiment.
A New Way to Celebrate Unity
Celebrating with Personal Touch
In an inspiring move, Heinz is redesigning its iconic ketchup bottles by replacing the classic logo with an empty green keystone. This unusual yet symbolic gesture provides shoppers the opportunity to personalize their bottles with celebratory messages. Moreover, a QR code displayed on digital billboards in various cities will lead participants to submit their National Day messages conveniently.
Public Displays of Affection and Pride
The heartfelt messages submitted by Saudis, which will also feature the names of participants, will be prominently showcased on screens installment throughout the Kingdom for that week. This creates a grand stage for the people to demonstrate their patriotism, united under the sense of national pride that Saudi National Day embodies.
Embracing Heritage and Culture
"Going brandless as the number one ketchup brand in the region is our irrational act of love to join our Saudi consumers in celebrating the Kingdom with its rich culture, heritage, and unity. Heinz is excited to offer our famous Keystone label for people to express their pride. In this unique campaign, we are letting Saudi voices take center stage. If it's Saudi National Day, it has to be Heinz," stated Passant El Ghannam, Head of Marketing at Kraft Heinz MEA.
Interactive In-Store Experiences
Creating Commemorative Bottles
In addition to the digital campaign, Heinz is organizing in-store events across select locations. These activations will feature live calligraphers who will personalize bottle labels, allowing customers to create unique commemorative Heinz bottles that resonate both personally and nationally.
A Tribute to Saudi Arabia
This campaign reflects Heinz's tribute to Saudi Arabia, embracing the nation while allowing it to shine. As they say, on this day, 'It has to be Saudi'. By stepping aside, Heinz celebrates the Kingdom and its rich heritage.
Frequently Asked Questions
What is the significance of Heinz's brandless ketchup for Saudi National Day?
This initiative allows Saudi consumers to personalize their ketchup bottles, expressing their love and pride for the nation during celebrations.
How can people participate in Heinz’s National Day campaign?
Participants can submit their congratulatory messages through QR codes displayed on billboards across major Saudi cities.
What will happen to the submitted messages?
The messages will be featured on digital displays throughout the Kingdom for a week, showcasing the collective pride of the participants.
Are there any in-store events related to this initiative?
Yes, there will be special in-store activations where live calligraphers customize bottle labels for customers, creating unique commemorative items.
What is the overall goal of Heinz’s campaign?
The campaign aims to celebrate Saudi culture, heritage, and unity, allowing consumers to actively engage and express their sentiments on National Day.
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