HEINEKEN Welcomes Guillaume Duverdier as New Regional Leader
Guillaume Duverdier Takes Charge as Regional President at HEINEKEN
In an exciting new chapter for HEINEKEN, Guillaume Duverdier has been appointed as Regional President for Africa and the Middle East. This transition, effective from July 1, 2025, marks a significant milestone in HEINEKEN's leadership journey as the company continues to solidify its presence in the global beverage market.
A Record of Excellence
Guillaume Duverdier is no stranger to HEINEKEN, having joined the company back in 2000. Over his extensive 25-year career, he has cultivated a wealth of experience that spans various regions and roles. As the current Managing Director of HEINEKEN México, he has demonstrated exceptional leadership capabilities, driving significant financial growth and implementing pivotal strategic initiatives.
Among his notable achievements is the expansion of Six, HEINEKEN Mexico's retail chain consisting of 17,000 stores. This has become a cornerstone of the company's market strategy. Additionally, Guillaume oversaw the commissioning of the Meoqui Can Factory, HEINEKEN's first facility of its kind. His focus on sustainability also yielded impressive results, positioning HEINEKEN México as a top performer in efficient water usage across the global network.
Insights from Leadership
Dolf van den Brink, CEO and Chairman of the Executive Board, expressed confidence in Duverdier's appointment, highlighting his proven track record. He remarked, "Guillaume's successful tenure at HEINEKEN ensures a seamless leadership transition. His commitment to excellence and expertise will undoubtedly leave a lasting impact in his new role." This sentiment underscores the trust the company has in his capabilities to lead the AME region.
Farewell to Roland Pirmez
Roland Pirmez, the outgoing Regional President for AME, has had a remarkable journey with HEINEKEN, spanning 29 years. His career began in various African countries, and he played crucial roles across different markets such as Asia and Russia. As the CEO of HEINEKEN Russia, he successfully launched the company into new territories.
Pirnez has led the AME region through challenging times, including the impacts of the COVID pandemic and currency fluctuations. Notably, he supervised the acquisition of Distell and Namibia Breweries Limited, paving the way for HEINEKEN's emergence in the Southern African beverage market.
A Legacy of Growth
Throughout his tenure, Pirmez exemplified strategic foresight, expanding HEINEKEN’s market presence and driving commercial growth. His innovative approach to digitizing consumer routes significantly enhanced market grip and customer satisfaction. Dolf van den Brink congratulated Roland, acknowledging his contribution to HEINEKEN's success and wishing him a well-deserved retirement filled with adventure.
Looking Ahead with HEINEKEN
As HEINEKEN forges ahead under Duverdier’s leadership in the AME region, the company remains committed to sustainable practices and innovative growth strategies. With over 340 premium and non-alcoholic beer and cider brands globally, HEINEKEN is on a mission to shape the future of the beverage industry. Their dedication to innovation and sustainability is at the forefront of their operations, reflecting a promise to inspire joy and togetherness worldwide.
With a strong geographical footprint in both developed and emerging markets, HEINEKEN's future looks bright under its new leadership. The company continues to adapt and thrive in a competitive environment, guided by seasoned professionals like Duverdier.
Frequently Asked Questions
Who is the new Regional President for Africa and the Middle East?
The new Regional President for Africa and the Middle East at HEINEKEN is Guillaume Duverdier, effective July 1, 2025.
What notable achievements does Guillaume Duverdier have?
Guillaume Duverdier has significantly accelerated financial results at HEINEKEN México and expanded the company’s retail chain, Six, to 17,000 stores.
What is the legacy of Roland Pirmez?
Roland Pirmez leaves behind a legacy of growth and resilience after leading HEINEKEN's Africa and Middle East operations for ten years, including navigating through challenging economic conditions.
What awards or recognitions has HEINEKEN received recently?
HEINEKEN is recognized globally for its commitment to sustainability and innovation in brewing, establishing itself as a leader in both premium and non-alcoholic beverages.
How does HEINEKEN support sustainability initiatives?
HEINEKEN embeds sustainability in its operations through various initiatives, including efficient water use and sustainable production practices, guided by their 'Brew a Better World' vision.
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