Heartitude's Mission: Creating Community Through Kindness
Heartitude: A Unique Venture from Personal Tragedy
Heartitude™, a Benefit Corporation founded by Bruce Petillo, is dedicated to nurturing authentic connections among people, communities, and businesses. This heartfelt initiative emerged from Petillo's profound journey after the tragic loss of his son, which motivated him to advocate for kindness, empathy, and compassion. Heartitude's mission revolves around amplifying genuine goodness and fostering a culture of giving, all encapsulated in their inspiring motto, "Go Give It™."
The Vision Behind Heartitude
Officially launched, Heartitude is not just a company; it stands as a movement aimed at transforming the world one interaction at a time. Bruce Petillo emphasizes that true kindness comes from the heart, and when interactions are heartfelt, they resonate deeper with people. According to him, Heartitude embodies the very essence of kindness, compassion, and empathy we all yearn for in our lives.
Defining Heartitude
What does Heartitude truly mean? At its core, it signifies a commitment to treat every individual with sincerity and warmth. By leading, living, and loving from the heart, Heartitude inspires people to enhance the quality of their interactions and relationships.
The Journey of Healing Through Kindness
The inception of Heartitude dates back to an incredibly challenging chapter in Petillo's life, the loss of his 15-year-old son, Christian. This profound heartache propelled him on a quest for meaning, leading to the birth of a platform powered by kindness. Petillo asserts that through experiencing love and compassion, healing becomes a tangible reality. "Being human inevitably involves facing loss and grief," he notes, "but embracing kindness is the most profound way to heal."
Daily Acts of Kindness with Go Give It™
"Go Give It™" speaks to the everyday practice of positively engaging others. Heartitude encourages everyone to showcase their own stories, shedding light on acts of kindness in various forms, whether from individuals or businesses. This initiative serves to inspire a ripple effect of goodwill.
How Can You Contribute?
Heartitude invites people to wear their values proudly. Their merchandise not only represents kindness, but it also functions as a movement where a significant portion of profits supports charitable organizations addressing mental health, hunger, pediatric health, and veteran affairs. By sporting Heartitude gear, supporters amplify awareness and drive community initiatives forward.
Heartitude's Commitment and Future
Since the loss of his son, Petillo has expressed a desire for others to perceive the world through his transformative experiences. With Heartitude, he reframes moments of darkness into opportunities for light and positivity. Petillo firmly believes in the potential of Heartitude to inspire change not only within individuals but also across communities and workplaces.
Get Involved with Heartitude
If you're curious about how to support Heartitude or want to engage with its community, the Heartitude website is a valuable resource. It provides insights into their mission and various ways to participate or contribute.
Frequently Asked Questions
What is the main goal of Heartitude?
Heartitude aims to promote kindness, compassion, and empathy in daily interactions and foster connections among individuals and communities.
Who founded Heartitude?
Heartitude was founded by Bruce Petillo, driven by his desire to create a positive impact following the loss of his son.
What does the motto 'Go Give It' encourage?
The motto encourages individuals to perform daily acts of kindness and to inspire others to do the same.
How can I support Heartitude?
You can support Heartitude by purchasing their merchandise, which contributes to charitable causes, or by sharing your kindness stories.
What types of causes does Heartitude support?
Heartitude supports various causes, including mental health, food banks, pediatric illnesses, and veteran support.
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