Hawkins Way Capital Launches Two New Series by Marriott™ Hotels
Hawkins Way Capital marks a significant milestone in its hospitality endeavors with the opening of its first two Series by Marriott™ hotels. This strategic partnership with Marriott International highlights the company's commitment to expanding its footprint in the hospitality sector. The new properties, FOUND Miami Beach and FOUND Santa Monica, celebrate the blend of innovation and tradition, appealing to today's discerning travelers.
Expansion of Hospitality Platform
As a fully vertically integrated real estate firm managing $3 billion in assets, Hawkins Way Capital is set to amplify its reach within the hospitality industry. The launch of the Series by Marriott™ brand is pivotal, reflecting the company’s vision to offer unique and enriched experiences for guests. The partnership enables Hawkins Way Capital to leverage Marriott's extensive global network, ultimately enhancing guest engagement and loyalty.
Introducing FOUND Miami Beach
FOUND Miami Beach, which opened recently, is a reimagination of an iconic Art Deco establishment. Featuring fresh interiors and modernized amenities, it serves as a perfect example of the seamless integration of historical aesthetics with contemporary comforts. This property encapsulates the spirit of Series by Marriott™, ensuring guests enjoy an inviting atmosphere along with practical yet stylish accommodations.
FOUND Santa Monica: A Coastal Retreat
Equally remarkable, FOUND Santa Monica offers a coastal California vibe, with thoughtfully designed spaces and upgraded services. Located just moments away from Santa Monica Pier, it presents a delightful blend of vibrant local culture and luxury hospitality. Guests are treated to updated food and beverage options, ensuring every part of their stay is memorable and enjoyable.
Strategic Growth Through Intelligent Management
The introduction of these two hotels highlights Hawkins Way Capital's growth strategy, focusing on value creation through operational excellence. By transforming underperforming assets into thriving hospitality offerings, the company positions itself as a trusted partner in the boutique hotel market. It effectively meets the rising demand for quality accommodations in urban hotspots while maintaining cost-effectiveness.
A Bright Future for FOUND Hotels
Going forward, Hawkins Way Capital aims to scale its hospitality model across various markets. With a strategy that emphasizes design-forward, attainable luxury, the firm addresses the gap in mid-upscale hotel offerings. By partnering with Marriott, the brand also benefits from the Bonvoy rewards program, enhancing guest loyalty while preserving the unique identity of FOUND Hotels.
For more insights into Hawkins Way Capital and its innovative projects, potential guests and partners can stay updated through the company's official website. The collaboration with Marriott International not only signifies growth but also a sustainable approach to hospitality management, catering to both leisure and corporate travelers seeking modern experiences in culturally rich destinations.
Frequently Asked Questions
What are the names of the two new hotels launched by Hawkins Way Capital?
The two new hotels are FOUND Miami Beach and FOUND Santa Monica.
What type of brand are these hotels under?
These hotels operate under the Series by Marriott™ brand.
What is the focus of Hawkins Way Capital's hospitality strategy?
Hawkins Way Capital emphasizes value creation through intelligent repositioning and operational excellence in the hospitality sector.
How does the partnership with Marriott benefit FOUND Hotels?
The partnership enables FOUND Hotels to leverage Marriott's global distribution and rewards system, enhancing guest experiences and loyalty.
What experience do these hotels aim to offer to travelers?
Both hotels strive to provide distinctive, design-led accommodations that reflect the unique character of their respective locations while ensuring guest comfort and satisfaction.
