Shifting from the mundane, Hawkins Way Capital is stirring things up with its fresh digs under the Series by Marriott™ brand right in Chicago's lively hub. They’re cracking open a new chapter with FOUND Hotels, merging sleek enhancements and that cozy local charm we dig.
Bringing Together Style and Recognition
This isn't just another hotel opening; it represents a significant advance in Marriott’s latest collection venture. With FOUND Hotels, Chicago is now part of a four-pack under the new Series by Marriott™, benefiting from the backing of Marriott’s mighty infrastructure while keeping that edgy, boutique essence.
Brian Nolen, the GM, is all in on this move. He’s betting the fusion of independent flair with Marriott reliability will keep bringing in those River North visitors. And let’s not ignore the interiors—it's all about reflecting Chicago’s iconic skyline, utilizing terracotta, rich woods, and a dash of historic masonry for that classic yet poppin’ look.
Transforming Spaces with Purpose
Now, the enhancements—Marriott and Hawkins Way aren’t skimping. From sprucing up guestrooms to revamped public spaces, there’s a clear commitment to elevate the guest experience. And, they are not stopping there. This summer, a 24/7 co-working space—because who can predict when the creative juices will flow—a meeting room, and upgraded gym spaces are hitting the scene.
"We're focused on delivering a hospitality experience that reflects the spirit and vibrancy of Chicago." - Brian Nolen, GM of FOUND Hotels, Chicago.
Local design and community vibes are at the heart of these updates, making each stay uniquely Chicago while promoting that attractive city energy. Plus, say hello to "Lost & FOUND," a new coffee concept aiming to fuel those early risers with a fresh scent of opportunity (or just a damn good cup of joe) from 6 a.m. to 11 a.m.
Positioned at the Heart of Chicago’s Buzz
FOUND Hotels, Chicago isn’t just any old stop—it's smack dab in the pulse of Chicago’s dynamic scene. With summer at play, guests are within arm’s reach of lakefront activities and city highlights that make staying here almost a no-brainer.
Strategic Expansion and Long-term Vision
Hawkins Way Capital, flexing their $3 billion in managed assets muscle, is pushing this venture. The goal? Reshape underutilized spaces into must-stay destinations, riding the lifestyle wave in in-demand hotspots like Miami to San Francisco. It’s a calculated play to broaden the FOUND brand alongside Marriott, leveraging global clout with localized finesse.
Don’t be surprised if this seamless integration with Marriott Bonvoy keeps drawing travelers looking for both familiarity and fresh experiences. The combo of value-add investments by Hawkins Way and Marriott's loyalty ecosystem is setting a new hospitality benchmark.
What Lies Ahead
Keep your eyes peeled, because this isn't the last you’ll hear from Hawkins Way or FOUND Hotels under the Series by Marriott™ banner. There’s a concentrated push to revitalize more properties across major U.S. markets. In the hospitality industry, standing still is not an option, and with partners like NASDAQ:MAR in the mix, the stakes in enhancing community-linked travel experiences are higher than ever.
For those investors keeping tabs, it's worth noting how these collaborations might ripple out across Marriott’s broader strategy. The balancing act of maintaining independent charm while scaling through corporate muscle is a dance to watch closely as the hospitality landscape keeps evolving.
