Harvia Welcomes Ivan Sabato as New Continental Europe Lead

Changes in Harvia's Management Team

Harvia Plc is excited to announce a significant enhancement to its leadership team with the appointment of Ivan Sabato as Head of Region, Continental Europe. This strategic move aims to reinforce Harvia’s commitment to expanding its business footprint across Europe.

Role and Responsibilities of Ivan Sabato

In this pivotal role, Ivan Sabato will spearhead the sales organization, focusing on driving growth and ensuring profitability in a highly competitive environment. Sabato will report directly to Harvia’s CEO, Matias Järnefelt, and is expected to commence his duties by the beginning of April 2025.

Background of Ivan Sabato

Ivan Sabato brings a wealth of experience to his new position. He has a proven track record in international business operations, especially within the luxury and wellness sectors. He previously served as Sales Director at Technogym in Germany, where he honed his skills in managing complex sales strategies and developed a deep understanding of market dynamics across different regions.

Vision for the Future

“Continental Europe presents a tremendous opportunity for growth, particularly in the higher-end sauna solutions sector. We are delighted to have Ivan join our team. His expertise in sales development will be invaluable as Harvia seeks to capitalize on the growth potential in this crucial market,” stated Matias Järnefelt, CEO of Harvia Plc.

Strategic Importance of Continental Europe

Harvia has established itself as a leading player in the sauna market, particularly in Continental Europe, where the demand for innovative and premium sauna solutions continues to rise. With a strong portfolio of high-quality brands, Harvia aims to leverage Sabato’s leadership to enhance its offerings and meet the evolving needs of customers.

Opportunities Ahead

“I am both honored and excited to take on this role,” said Ivan Sabato. “Harvia holds a strong presence in both residential and professional sauna markets. My goal is to drive further demand and synergize efforts across the operating countries to optimize commercial execution.”

Continuity in Leadership

Following Sabato’s transition into his new role, Markus Wörmanseder will continue to oversee Products and Solutions, maintaining his focus on enhancing Harvia's innovative capabilities. This continuity ensures that Harvia remains poised for growth while optimizing its existing strategies.

Harvia’s Market Position

As one of the leading companies in the global sauna market, Harvia recognizes the importance of adapting to market trends. The company reported impressive revenue figures, totaling EUR 150.5 million in the previous year, demonstrating its robust market position. Harvia operates on an international scale, employing over 600 professionals across various countries, including Finland, the United States, and several European nations.

Commitment to Quality

Harvia's headquarters are located in Muurame, Finland, near their largest manufacturing facility. This strategic location allows Harvia to maintain high standards of quality and innovation, delivering products that meet the demands of both private and professional customers. The brand continues to gain recognition for its commitment to excellence and superior customer service.

Frequently Asked Questions

Who is Ivan Sabato?

Ivan Sabato is the newly appointed Head of Region for Continental Europe at Harvia Plc, bringing extensive experience in sales and business operations.

What are Ivan Sabato's responsibilities at Harvia?

He will lead the sales organization in Continental Europe, focusing on growth and profitability within the region.

When will Ivan Sabato start his new role?

Sabato is expected to begin his role by the latest on April 1, 2025.

What does Harvia's market position look like?

Harvia is a leading player in the sauna market, with a revenue of EUR 150.5 million in 2023 and operations across multiple countries.

What is Harvia's vision for the future?

Harvia aims to continue driving growth and innovation in the sauna industry, especially in the higher-end market segments within Continental Europe.

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