Hanover Bank's Innovative Campaign Enhances Community Engagement

New Advertising Campaign by Hanover Bank

Hanover Community Bank, a notable bank subsidiary of Hanover Bancorp (NASDAQ: HNVR), is excited to unveil its inaugural radio and digital audio advertising campaign. This initiative is a crucial advancement in their strategic growth and marketing objectives. Through this campaign, Hanover Bank aims to reinforce its commitment to the communities it serves while forging deeper connections with customers throughout New York.

Media Platforms for Engagement

The advertising campaign is set to reach listeners via a range of popular local radio stations such as WALK-FM and WBAB-FM, alongside significant regional broadcasts like 1010 WINS and WFAN. This diverse media presence helps Hanover Bank extend its message to a wide audience, emphasizing its unique personalized service and community-oriented approach. The efforts will also feature geo-targeted audio ads on platforms like SPOTIFY, specifically targeting individuals located within a 10-mile vicinity of their branches.

Words from Leadership

Michael P. Puorro, Chairman and CEO of Hanover Bank, described the campaign as a reflection of the bank's mission and dedication to community enrichment. "This first step into the world of broadcast and digital audio isn’t only about sharing a message but rather represents our unwavering commitment to the communities we proudly support. As we continue to expand, including our latest branch opening, our focus will always remain on providing innovative banking solutions tailored to our local businesses and residents," he stated.

Expansion and Growth Patterns

The launch of this audio campaign coincides with Hanover Bank's ongoing physical expansion efforts. With the new branch in Port Jefferson now operating, there are plans for additional branches on the horizon, demonstrating the bank's ambition to grow within the community.

Marketing Initiatives

Annette Esposito, the First Vice President and Director of Marketing at Hanover Bank, shared her enthusiasm about the campaign: "This marks a significant point for us as we delve into radio and digital audio marketing. This campaign is more than just brand recognition; it’s an invitation to our community to understand our story, our mission, and how we are evolving alongside them. It is a strategic move to ensure Hanover Bank is well-positioned in both established and emerging markets."

Invitation to Customers

Hanover Bank encourages both new and existing customers to visit their local branches and engage with their campaign. The message is clear: the institution prides itself on its dedication to investing in its customers and their communities, rather than just their portfolios.

About Hanover Bank

Hanover Bancorp, Inc., trading under NASDAQ: HNVR, serves as the parent company for Hanover Community Bank, a client-focused commercial bank that prioritizes delivering customized services responsive to diverse client needs. The leadership team is comprised of seasoned local business professionals who bring forth their understanding of the financial landscape within metro New York. Providing a comprehensive suite of services, Hanover Bank is committed to empowering its clients with options ranging from mortgages to personal loans, all backed by advanced technology and supportive customer service.

For those seeking convenience, Hanover Bank offers 24-hour ATM access, no-fee checking accounts, free checking with interest, and a robust mobile banking experience, allowing clients to manage their finances effectively. With local branch operations including various locations in Garden City Park, Hauppauge, Port Jefferson, Forest Hills, Flushing, and Brooklyn, Hanover Bank is committed to enhancing its service footprint across the region.

As a member of the Federal Deposit Insurance Corporation and an Equal Housing/Equal Opportunity Lender, Hanover Bank is dedicated to upholding high standards in banking practices. Interested individuals can learn more by calling (516) 548-8500 or visiting their website at www.hanoverbank.com.

Frequently Asked Questions

What is the focus of Hanover Bank's new campaign?

The campaign emphasizes Hanover Bank's commitment to community investment and aims to connect with customers through personalized service.

Which media platforms is Hanover Bank using for its campaign?

The campaign will air on local radio stations and through geo-targeted audio ads on digital platforms like SPOTIFY.

How does this campaign align with Hanover Bank’s growth strategy?

This initiative supports Hanover Bank's expansion efforts, including new branch openings and community engagement through innovative marketing approaches.

What products and services does Hanover Bank offer?

Hanover Bank provides a variety of banking services including residential loans, business loans, and commercial mortgages, as well as 24-hour ATM access.

How can customers learn more about Hanover Bank?

Customers can call (516) 548-8500 or visit www.hanoverbank.com for more information on services and to find branch locations.

About The Author

Hi there, As a writer and financial specialist, Henry Turner is passionate about guiding people through the complex world of finance. Having worked in finance for many years, I am an expert at simplifying difficult financial ideas into understandable, useful insights for my blog and articles. My goal is to arm you with the confidence and information you need to make wise financial choices.

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