Kacey Sharrett Joins Hanna Andersson as Chief Digital Officer
Hanna Andersson, a premium children's apparel brand known for its exceptional quality and family-matching pajamas, has appointed Kacey Sharrett as the new Chief Digital Officer. In this pivotal role, Sharrett will lead the company’s digital strategy, focusing on enhancing customer experience while advancing Hanna's digital landscape.
Transformative Leadership in Digital Strategy
With nearly twenty years of extensive experience in direct-to-consumer and digital marketing, Kacey Sharrett is set to steer the company's initiatives toward greater online engagement. Before joining Hanna Andersson, she skillfully held the position of Head of Direct to Consumer at GoPro. During her tenure there, she made significant contributions to global ecommerce and performance marketing, ultimately driving substantial digital growth.
Proven Track Record of Success
Sharrett’s expertise in the ecommerce sector is underscored by her previous role as Vice President of eCommerce and Digital Operations at Barnes & Noble, where she successfully navigated the complexities of digital retail strategy during a time of substantial change. Her vast background also includes over 15 years at Toys "R" Us and Babies "R" Us, where she cultivated a strong operational and digital foundation.
Strategic Vision for Hanna Andersson
Among the key insights shared by Aimée Lapic, Chief Executive Officer of Hanna Andersson, is the powerful blend of strategic foresight and deep digital knowledge that Kacey brings to the team. Lapic expressed that Sharrett’s capabilities in modernizing digital operations and leading exceptionally high-performing teams would contribute significantly to propelling Hanna’s digital journey forward.
New Opportunities Ahead
On her decision to join Hanna, Sharrett shared her enthusiasm: "I am thrilled to join Hanna Andersson at such a pivotal juncture in the brand's evolution. Hanna possesses a rich heritage and dedicated customer base, and I’m eager to bolster the operations and collaborations that underpin this promise while the business scales up."
About Hanna Andersson
Established in the vibrant city of Portland, Oregon, in 1983, Hanna Andersson's mission has centered around celebrating the joys of childhood through thoughtfully crafted clothing. For over 40 years, Hanna has offered playful designs that transition effortlessly from playtime to downtime. Starting with their iconic matching family pajamas made from sustainable organic cotton, they have expanded to include a variety of essentials dedicated to comfort and safety for children. A true leader in environmental responsibility, Hanna Andersson’s commitment to quality is reflected in their reputation for 'Hanna-Me-Down quality,' which advocates for sustainability and reduces waste in the fashion industry.
Media Contact Information
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For inquiries, please contact the media team for Hanna Andersson.
Frequently Asked Questions
Who is Kacey Sharrett?
Kacey Sharrett is the newly appointed Chief Digital Officer at Hanna Andersson who will lead the company's digital transformation efforts.
What are Hanna Andersson's main products?
Hanna Andersson specializes in premium children's apparel, famously known for matching family pajamas and quality enduring pieces.
Where is Hanna Andersson based?
The company is headquartered in Portland, Oregon, where it was founded in 1983.
What is the focus of Sharrett's digital strategy?
Sharrett's strategy aims to enhance customer acquisition, engagement, and loyalty while advancing Hanna's digital capabilities.
How long has Hanna Andersson been in business?
The company has been celebrating childhood through its clothing lines for over 40 years.
