Hand & Stone Welcomes Sherrill Kaplan as New Chief Revenue Officer
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Hand & Stone's Executive Leadership Expansion
Hand & Stone Massage and Facial Spa, recognized as a premier luxury spa franchise, is excited to announce the appointment of Sherrill Kaplan as its inaugural Chief Revenue Officer. This significant addition marks a pivotal moment for the brand as it looks to enhance its revenue strategies and customer experience.
Sherrill Kaplan's Proven Track Record
Bringing a wealth of experience in driving revenue growth, Kaplan will play a crucial role in solidifying Hand & Stone's position as an industry leader. Her extensive background includes notable leadership roles where she championed digital transformation and developed effective strategies to boost sales.
Previously serving as the Chief Digital Officer at Planet Fitness, Kaplan spearheaded initiatives that increased member acquisition while improving operational effectiveness across their extensive network of locations.
Innovative Strategies for Growth
Kaplan’s comprehensive experience in franchising is highlighted by her tenure at Dunkin’ Brands, where she led digital marketing innovations for over 13,000 franchises. Kaplan successfully launched the Dunkin mobile app and the DD Perks loyalty program, significantly enriching customer engagement.
With a finger on the pulse of customer needs especially in health and wellness, Kaplan’s insights will be invaluable as Hand & Stone focuses on enhancing brand loyalty and consumer interactions.
Vision for the Future
Expressing her enthusiasm for the new role, Kaplan shared, “I’m thrilled to join Hand & Stone and bring my experience implementing digital-first customer engagement strategies to drive sales and brand growth.” Her commitment to understanding customer expectations will guide her efforts in scaling the brand’s reach and refining its offerings.
A Leader in the Spa Franchise Industry
With over 600 spas across the United States and Canada, Hand & Stone is not just the largest but also the fastest-growing spa franchise in its sector. The company is dedicated to providing a combination of massage and facial services enhanced by cutting-edge innovations in techniques and customer care.
About Hand & Stone Massage and Facial Spa
Founded in 2004, Hand & Stone aims to provide superior spa services that are both accessible and affordable. With each location featuring customized massage and skincare treatments performed by licensed professionals, the brand sets itself apart by using premier products supported by scientific research.
Recognition and Success
Hand & Stone's reputation has been solidified through numerous accolades, being recognized as the number one spa franchise by Entrepreneur Magazine multiple times and ranking high on Forbes’ lists of best franchises to buy.
Frequently Asked Questions
1. Who is Sherrill Kaplan?
Sherrill Kaplan is the newly appointed Chief Revenue Officer at Hand & Stone Massage and Facial Spa, bringing extensive experience in revenue growth and digital innovation.
2. What will Kaplan focus on in her new role?
Kaplan will concentrate on enhancing customer experience, driving systemwide sales growth, and implementing innovative strategies to expand the brand.
3. Where does Hand & Stone operate?
Hand & Stone has over 600 locations throughout the United States and Canada, providing diverse massage and facial services.
4. What recognition has Hand & Stone received?
The franchise was named the number one in the spa category by Entrepreneur Magazine and ranked highly on Forbes’ Best Franchises to Buy list.
5. How can someone learn more about franchise opportunities?
For more information regarding franchise opportunities, potential franchisees can visit Hand & Stone's official website.
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