Hamilton Beach Brands Leverages Centric PLM for Growth Strategy
Hamilton Beach Brands, Inc. Integrates Centric PLM for Product Enhancement
Hamilton Beach Brands, Inc., a well-respected name in kitchen and home appliances, has embraced Centric PLM as part of its growth initiatives. This strategic decision is aimed at centralizing product data and enhancing their product development processes. By leveraging advanced solutions, Hamilton Beach is positioning itself to meet the evolving demands of the home appliances industry.
Empowering Product Development with Centric PLM
The adoption of Centric PLM not only streamlines product development but also supports the company’s overall growth strategy. Hamilton Beach has an extensive portfolio that includes more than 50 product categories, introducing between 75 to 125 new items every year. Managing this complexity requires efficient product lifecycle management, which Centric PLM provides.
Current Digital Progress and Initiatives
Hamilton Beach has made notable strides by enhancing its digital capabilities through robust e-commerce platforms and ERP systems. Building upon this strong foundation, Hamilton Beach is now keen on further improving its product development and change management strategies. According to Atle Larsen, the vice president of global product marketing, the objective of adopting Centric PLM is to unify workflows and create a centralized, reliable source of product data.
Choosing the Right Solution
After a thorough evaluation process of various vendors, Hamilton Beach selected Centric Software for its powerful platform capabilities and alignment with their organizational goals. Larsen emphasized the need for a durable partnership, stating that the simplicity of the Centric PLM system aligns perfectly with their long-term vision for product development.
Benefits of Centric PLM Implementation
One of the key advantages of using Centric PLM is its inherent flexibility. As Larsen mentions, the platform’s out-of-the-box functionality provides necessary structure without excessive customization, enabling teams to gain control while supporting growth plans. Additionally, having an in-house implementation team means reduced reliance on third-party resources, making transitions smoother.
Enhancing Workflow and Collaboration
The primary goals of implementing Centric PLM include accelerating product launches and improving cross-functional collaboration. The aim is to enhance communication among internal teams and strengthen relationships with partners through direct data entry, all while minimizing manual tasks. This will lead to faster decision-making and increased efficiency.
Handling Complex Portfolios
Another distinct advantage is Centric Software’s familiarity with managing complex product portfolios. They possess expertise in assisting clients who deal with a wide variety of SKUs. This experience will prove invaluable for Hamilton Beach as it seeks to simplify its processes further and ensure effective management of its diverse product offerings.
A Partnership Based on Innovation and Trust
Centric Software is excited to welcome Hamilton Beach Brands to its community. Chris Groves, CEO of Centric Software, expressed enthusiasm about the collaboration, citing the company's commitment to digital transformation as a significant factor in their alignment. This partnership is poised to be beneficial for both parties, paving the way for a productive future.
Hamilton Beach Brands, Inc. is a prominent player in the appliance market, with a history dating back to its establishment in 1904. Their extensive range of household and commercial products includes popular brands like Hamilton Beach®, Proctor Silex®, and Hamilton Beach Professional®. By enhancing their product development capabilities through Centric PLM, the company is taking an essential step toward more efficient operations and innovative product offerings.
Frequently Asked Questions
What is Centric PLM?
Centric PLM is a product lifecycle management solution that helps organizations manage their product development processes efficiently and effectively.
Why did Hamilton Beach choose Centric PLM?
Hamilton Beach chose Centric PLM for its platform capabilities and the need for a long-term partner that aligns with their product development goals.
What benefits does Centric PLM provide for Hamilton Beach?
The benefits include improved collaboration, faster product launches, and the ability to manage a complex portfolio of products efficiently.
How long has Hamilton Beach been in operation?
Hamilton Beach has been a significant player in the appliance industry since its founding in 1904, focusing on small household appliances.
What types of products does Hamilton Beach offer?
They offer a wide range of small electric household appliances, specialty housewares, and commercial products for food services and healthcare markets.
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