Haleon Partners with PubMatic to Transform Media Buying Practices
Haleon Enters Strategic Partnership with PubMatic
Haleon, a leading global healthcare company, has chosen PubMatic as its preferred supply optimization partner. The collaboration aims to enhance the media buying process, making it more effective and sustainable. By leveraging PubMatic's advanced technology, Haleon seeks to optimize its supply path and improve the efficiency of video, display, and connected TV inventory acquisitions.
Optimizing Media Investments
The partnership between Haleon and PubMatic is grounded in a shared commitment to transparency and sustainability in digital advertising. Haleon's focus is on enhancing the effectiveness of their media investments while simultaneously minimizing their carbon footprint. As part of this initiative, Haleon plans to use PubMatic's capabilities to streamline its media buying process, ensuring a responsible approach to advertising.
Enhancing Supply Path Transparency
In light of the insights gained from the ISBA PwC study launched in 2020, Haleon has consistently sought ways to improve the transparency of its supply paths. The partnership with PubMatic provides Haleon with direct access to inventory sources, which is crucial for maximizing commercial efficiency. This strategic alliance aims at fostering a data-driven environment that empowers Haleon to make more informed decisions regarding programmatic advertising.
Responsible Media Investments
PubMatic is dedicated to driving efficiency, transparency, and responsibility in media buying. As stated by Emma Newman, the Chief Revenue Officer at PubMatic for EMEA, the focus on supply path optimization (SPO) is essential in achieving these goals. Haleon will gain significant advantages from this partnership, enabling them to refine their programmatic ad spend and delivery outcomes.
Transforming Media Supply Chains
One of the key objectives of this partnership is to enhance the quality of media investments. Brook Minto, Haleon's Global Investment Director, shared insights on how they identified areas for improvement through initial testing. By collaborating closely with the sell-side, Haleon can eliminate undesirable inventory that is distant from the original supply source.
Creating a Sustainable Marketplace
In establishing a global marketplace, Haleon aims to empower its regional teams to partner exclusively with publishers that meet high inventory quality standards. This strategy has already led to a marked increase in media impressions while also positively impacting the environmental footprint of their advertising efforts.
About PubMatic
PubMatic is a pioneering technology company with a mission to maximize customer value by evolving the digital advertising supply chain. Their platform empowers leading digital content creators to manage their inventory access efficiently while enabling marketers to achieve better returns on their investments. Since its inception in 2006, PubMatic has adopted an infrastructure-based approach that utilizes real-time data efficiently, fostering a transparent and vibrant digital advertising ecosystem.
About Haleon
Haleon stands as a global leader in consumer health products, dedicated to enhancing everyday health with a focus on humanity. The company's expansive product lineup covers key health categories, delivering trusted brands such as Advil, Sensodyne, and Centrum. With a commitment to science, innovation, and human-centric understanding, Haleon's mission is clear: to support better health outcomes for individuals worldwide.
Frequently Asked Questions
What is the purpose of the partnership between Haleon and PubMatic?
The partnership aims to optimize Haleon's media buying process to enhance efficiency and sustainability.
How will Haleon benefit from collaborating with PubMatic?
Haleon will gain direct access to inventory sources, improving transparency and optimizing media investments while reducing carbon emissions.
What role does supply path optimization play in digital advertising?
Supply path optimization enhances transparency, efficiency, and effectiveness, enabling brands to make better-informed decisions regarding their advertising spend.
Which brands does Haleon focus on?
Haleon focuses on well-known brands such as Advil, Centrum, and Tums, among others, across various health categories.
How does PubMatic support its clients?
PubMatic supports its clients by providing a sell-side platform that enhances monetization and facilitates efficient data usage, ultimately improving advertising outcomes.
About Investors Hangout
Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/
Disclaimer: The content of this article is solely for general informational purposes only; it does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice; the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. The author's interpretation of publicly available data shapes the opinions presented here; as a result, they should not be taken as advice to purchase, sell, or hold any securities mentioned or any other investments. The author does not guarantee the accuracy, completeness, or timeliness of any material, providing it "as is." Information and market conditions may change; past performance is not indicative of future outcomes. If any of the material offered here is inaccurate, please contact us for corrections.
Related Articles
- Carver Bancorp Welcomes New Leadership with Donald Felix
- Stokke Launches YOYO³ Stroller with Exciting Community Event
- Outerbounds Revolutionizes AI Development with Platform Enhancements
- JPMorgan Adjusts Healthpeak Properties Price Target to $24
- Northwestern State University Collaborates with IBM on AI Course
- Enhancing Luxury Vacations with Tonal Trainers and Inspirato
- Saga Communications Boosts Leadership with Key Promotions
- Key Insights on ACV Auctions After Insider Stock Sale
- Mission Produce Director's Stock Sale and Company Growth Insights
- Agilon Health's CEO Shows Confidence with Major Stock Purchase
Recent Articles
- IPC Details Share Repurchase Activity During Recent Period
- Festi hf. Announces Key Shareholder Update Amid Growth
- Innovative Partnership Between Omni Design and Aura Systems
- Netradyne Partners with Roos Fleetservice for Driver Safety Boost
- Delectrik Systems Unveils New Flow Battery Energy Storage Solution
- Clarios Innovates With New 24-Volt Lithium-Ion Battery
- Connecting Africa: MWC Kigali 2024 Gears Up for Growth
- Repsol Faces Challenges as UBS Lowers Stock Rating and Price Target
- UBS Downgrades Singapore Exchange Stock Amid Earnings Concerns
- Nestle's Future Looks Uncertain: Insights from Morgan Stanley
- Jefferies Upgrades Assicurazioni Generali Stock to Buy Rating
- Market Dynamics: Fed Decisions and Recent Developments
- S&P 500 Trends Suggest False Breakout Despite Rate Speculation
- Central Banks' Rate Decisions: Market Reactions and Impacts
- Volkswagen's Major Capacity Cuts: What It Means for the Future
- C4X Discovery Breakthrough: Genetic Signature in IBD Therapy
- Innovative Trends Driving Growth in the 3D Bioprinting Sector
- OKX Strengthens Bitcoin Ecosystem as Validator in exSat Network
- Nykredit Realkredit A/S Announces Important Prepayment Data
- Latest Prepayment Insights from Totalkredit A/S
- Polaris Dawn Achieves Historic Milestone with Spacewalk Success
- Controversial Detention Linked to Threat Against Trump
- Market Sentiment Shifts: Stock Surge with Key Earnings Ahead
- Sasol Limited Strengthens Leadership with New Chairman and Directors
- Sasol Limited Board Welcomes New Leadership and Committees
- UBS Affirms Buy Rating on Perseus Mining Amid Strong Growth
- UBS Issues Buy Rating for BFI Finance, Predicting 19% Growth
- Hedge Funds Favor Financial Stocks as Markets Shift
- Baltic Horizon Fund Secures EUR 6.29 Million for Expansion
- Alm. Brand A/S Reports Progress in Share Buybacks for 2024
- Baltic Horizon Fund Successfully Raises Capital in Private Placement
- ISS A/S Enhances Shareholder Value Through Buyback Program
- Veolia's 2024 Employee Share Plan Empowers Workforce Ownership
- Overview of the ICIS Top 100 Chemical Companies for 2023
- The Rise of Monitoring Tools Market: Trends and Insights Revealed
- Akeso's Promising Results for Ivonescimab in Breast Cancer
- BofA's Insights: Copper Resilience vs Iron Ore Challenges
- Brambles Ltd. Thrives with Digital Strategy and Financial Growth
- Zegona Communications Boosted by Strategic Deals and Cost Savings
- Kinsale Capital Group Faces Growth Challenges Amid Downgrades
- Citi Downgrades MTU Aero Engines Forecast Amid Growth Concerns
- Icade Stock Forecast: Strong Growth Potential and High Yield
- European Markets Decline as Fed Decision Approaches This Week
- Value Investing Shows Resilience Amidst Crowded Growth Trends
- Kronos Advanced Technologies Unveils Upcoming Cash Dividend Plans
- Kronos Advanced Technologies: Pioneering Air Purification Innovations
- Promising Data on Fostrox and Lenvima in Liver Cancer
- Thailand's Ambitious Digital Wallet Scheme: What to Know
- European Stocks Face Challenges Amid Central Bank Decisions
- Hedge Funds Shift Strategies: Banks and Insurance Stock Surge