H World Expands JI Hotel Brand into New Markets of Southeast Asia

H World Ventures into New Markets with JI Hotel Expansion

H World Group Limited (NASDAQ: HTHT), a prominent global hospitality company, is excited to announce the addition of three new JI Hotels in Malaysia and Cambodia. This initiative is part of the company's broader strategy to strengthen its footprint across Southeast Asia, showcasing a commitment to enhancing its operations in these dynamic markets.

Strategic Growth in Southeast Asia

Murphy Zhu, President of H World Asia Pacific, expressed enthusiasm about expanding the brand's offerings in this vibrant region. "This milestone not only marks our entry into Malaysia but also reinforces our presence in Cambodia," he stated. As H World rolls out these hotels, the company aims to leverage its extensive supply chain and digital prowess to optimize operations and partner success across Southeast Asia.

New Hotel Locations

The first JI Hotel in Malaysia will be situated in the heart of Kuala Lumpur, with plans to open its doors in the fourth quarter of 2026. This location signifies H World's dedication to introducing one of China's renowned hospitality brands to the Malaysian market.

In addition, H World is enthusiastic about synergizing its presence in Cambodia, where it will also open two new properties. The JI Hotel Phnom Penh City Center and JI Hotel Phnom Penh Mekong Riverside are both set to elevate the standard of midscale hospitality in the country's capital.

Highlights of the New JI Hotels

JI Hotel Downtown Kuala Lumpur will feature 101 rooms and modern design elements with an Oriental flair, representing H World's commitment to quality and aesthetic appeal. Yang Shengwu, Chairman of Saadiq Tri Venture, highlighted the importance of the JI brand's proven track record in providing exceptional hospitality.

Next, the JI Hotel Phnom Penh City Center will transform an existing structure into a trendy 130-room accommodation in Phnom Penh's bustling business hub, anticipated to launch in the second quarter of 2026. Liu Guangyu, an investor in this project, commented on the growing demand for midscale hospitality services in the region.

Lastly, the JI Hotel Phnom Penh Mekong Riverside, expected to debut in the third quarter of 2026, will offer harmonious experiences for guests with its exceptional views of the Mekong River and a focus on integrating local cultural experiences into the stay.

Commitment to Excellence in the Hospitality Industry

As H World expands, it emphasizes its dedication to delivering exceptional service, highlighting the significance of a flexible operational model that adapts to local markets while maintaining brand identity. The company is consistently expanding its reach within the Asia Pacific region.

The recent signings reflect H World’s strategic navigation through the hospitality landscape, marked by another notable milestone: the Steigenberger Phnom Penh hotel, which began operations earlier in 2025.

Ongoing Expansion and Future Outlook

This bold growth initiative aligns with H World's ongoing expansion across Asia Pacific, following a successful launch of its first hotel in Cambodia, MAXX Phnom Penh Downtown, which debuted recently and demonstrated a significant achievement for the company.

H World Group, with its head office in China, is devoted to more than just developing new properties. The Group seeks to harness digital technology and sustainable practices to sustain long-term growth and competitiveness in the global hospitality arena.

About H World Group Limited

H World Group Limited (NASDAQ: HTHT) is a recognized name in the global hospitality sector. The company boasts a diverse portfolio, including highly regarded brands such as Steigenberger Icons and JI Hotel. H World focuses on asset-light operations and innovative strategies to drive beneficial growth and maintain an edge over competitors.

Frequently Asked Questions

What is the significance of H World's expansion into Malaysia?

This expansion signifies H World's commitment to growing its presence in Southeast Asia and introducing its flagship JI Hotel brand to Malaysia.

When is the JI Hotel in Kuala Lumpur expected to open?

The JI Hotel Downtown Kuala Lumpur is anticipated to open in the fourth quarter of 2026.

What are the features of the new JI Hotels in Cambodia?

The new JI Hotels in Cambodia will focus on modern design, local cultural integration, and high-quality hospitality services.

Who is the target audience for the JI Hotel brand?

The JI Hotel brand primarily targets midscale travelers seeking quality, comfort, and accessibility in their accommodation choices.

How does H World plan to maintain its competitive edge?

H World aims to leverage its digital capabilities, operational efficiencies, and adaptability to local markets to sustain its growth and competitive advantage in the hospitality sector.

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