GURU Organic Energy Reports Record Sales Boost from July Event

Exceptional Performance during Prime Day Event

MONTRÉAL, Aug. 21, 2025 – GURU Organic Energy Corp. (TSX: GURU) is thrilled to announce that July has set a new record for Amazon sales in both Canada and the United States. This remarkable achievement was propelled by an extraordinary performance during the July Prime Day event, showcasing the brand's growing impact in the organic energy drink market.

Sales Growth and Market Impact

The momentum heading into Prime Day was unmistakable for GURU, leading to impressive sales growth throughout the event. With an overall increase of 40% in Canada and a staggering 96% in the U.S. compared to the previous year, GURU's visibility soared during these four days. Notably, sales surged to two to five times the company’s normal sales rate during the additional two promotional days of the event.

Customer Engagement and Brand Loyalty

This exceptional performance resulted in GURU achieving a historic monthly record on Amazon, which included surpassing a significant sales milestone in the U.S. Carl Goyette, the President and CEO of GURU, stated: “The success we experienced at Amazon's July Prime Day reflects our brand's strength among consumers focused on health and quality. We are particularly excited about the increase in new customers and the overall growth in our repeat purchase rates, which demonstrate our ability to build lasting relationships with consumers.”

Strategic Positioning in the Energy Drink Sector

As the competitive landscape in the organic energy drink sector continues to evolve, GURU is strategically poised to capture market share. Smaller brands are demonstrating strong performances, indicating a shifting preference among consumers for cleaner and more natural options. GURU’s commitment to using only the finest plant-based ingredients remains a cornerstone part of its growth strategy.

About GURU Organic Energy

GURU Organic Energy Corp. (TSX: GURU) launched the world’s first natural energy drink in 1999. With a diverse range of organic energy drinks, GURU is available at around 25,000 points of sale across North America, and the brand continues to expand its distribution reach. All GURU products contain natural caffeine, are free from elitism like sucralose or aspartame, and aim to provide the energy needed without compromising health. The company envisions a path to clean up the energy drink market in North America, making strides toward a better future for consumers interested in health and wellness.

Staying Connected

For the latest updates on GURU Organic Energy and its products, be sure to follow them on social media. Connect on Instagram @guruenergydrink, Facebook @guruenergy, and TikTok @guruenergydrink for a closer look at their offerings and brand initiatives.

Contact Information

For further inquiries, feel free to contact:

GURU Organic Energy
Investors
Carl Goyette, President and CEO
Ingy Sarraf, Chief Financial Officer
514-845-4878
investors@guruenergy.com

Frequently Asked Questions

What contributed to GURU's record sales in July?

The record sales were significantly driven by the Amazon Prime Day event, where strong customer engagement was noted.

How much did sales increase for GURU during Prime Day?

GURU experienced a 40% increase in Canada and a remarkable 96% increase in the U.S. during the Prime Day event.

What sets GURU apart from other energy drink brands?

GURU focuses on using natural, plant-based ingredients, ensuring their products are free from artificial sweeteners, providing a healthier option for consumers.

Where can consumers find GURU products?

GURU products are available at approximately 25,000 points of sale across Canada and the U.S., as well as online through their website and Amazon.

Who leads GURU Organic Energy?

The company is led by Carl Goyette, President and CEO, alongside Ingy Sarraf, Chief Financial Officer, both of whom are committed to the brand's growth and sustainability.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

Contact Owen Jenkins privately here. Or send an email with ATTN: Owen Jenkins as the subject to contact@investorshangout.com.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.