Guess? Inc. Stock Surges with Exciting New Partnership

Author: Evelyn Baker Updated: 03-14-2025 09:01 AM

Guess? Inc. Stock Rises Following Major Partnership News

Guess?, Inc. (NYSE: GES) shares are experiencing a notable increase in the premarket session this Friday. Investors are taking a keen interest in the company following significant news regarding a strategic partnership.

Collaboration with WHP Global

On the previous day, Guess? Inc. announced a partnership with WHP Global, a prominent global brand management firm. This collaboration marks a pivotal moment for the fashion brand as they look to expand their influence.

Licensing Agreement with Signal Brands

The two companies have entered into a five-year licensing agreement with Signal Brands, focusing on the development of rag & bone’s handbags and small leather goods category. This expansion is expected to elevate the brand’s status and reach within the accessories market.

Rag & Bone's Esteemed Reputation

Since its founding in 2002, rag & bone has earned a stellar reputation for its high-quality apparel, catering to both men and women. The partnership aims to enhance the brand's product offerings by venturing further into the handbag sector.

Signal Brands' Experience in Fashion

Signal Brands has been a long-time partner of Guess?, managing a diverse portfolio of recognized fashion brands for over three decades. Their specialization in handbags, small leather goods, luggage, and travel accessories positions them uniquely to drive Success in this new venture.

Global Expansion Efforts

This partnership with Signal Brands signifies a strategic move toward rag & bone's global expansion, allowing them to leverage a robust distribution network. With the expertise that Signal offers, the collaboration is poised to pave the way for significant growth.

Company Leadership's Confidence

Paul Marciano, co-founder and chief creative officer of Guess?, expressed strong confidence in this partnership. He highlighted the value of Signal Brands’ extensive experience and expertise in the fashion industry, believing that it will greatly benefit rag & bone.

Upcoming Product Collection

The first collection resulting from this exciting collaboration is scheduled to debut in Spring 2025, and it will be available at rag & bone boutiques worldwide, including retail giants like Nordstrom and Bloomingdale's.

Stock Performance Insights

While GES stock has faced challenges over the past year, witnessing a decline of over 63%, this recent partnership is seen by many as a turning point that could help stabilize and potentially increase its value.

Recent Trading Activity

In today's trading session, GES shares have risen by 2.59%, reaching $9.51, indicating a positive market reaction to the news of the partnership.

Frequently Asked Questions

What is the recent partnership of Guess? Inc. about?

The recent partnership involves Guess? Inc. collaborating with Signal Brands to expand rag & bone's handbag and small leather goods categories.

How long is the licensing agreement?

The licensing agreement between Guess? Inc. and Signal Brands is set for five years.

When will the new collection be available?

The new collection is expected to be released in Spring 2025, available at various retail locations.

What is the current stock price of GES?

As of the last check, GES shares are trading at $9.51, reflecting a 2.59% increase.

What challenges has Guess? Inc. faced recently?

Guess? Inc. has faced a decline of over 63% in stock value in the past year, but this new partnership is viewed as a potential catalyst for recovery.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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