Grubhub's Trend Report: What Customers Embraced in 2024

Grubhub's 2024 Delivered Trend Report

This year's trends from Grubhub showcased how Americans fully embraced bold choices with their food deliveries. From extra shots of espresso to protein-packed meals, customers were truly 'doing the most' in 2024!

Customers Embrace the Art of Delivery

In a captivating look into the dining habits of the nation, Grubhub's latest report revealed that delivery became a canvas for creativity and indulgence. The concept of minimalism took a backseat, making way for a more vibrant and expressive approach to food ordering.

Protein Preferences

This year, the protein trend skyrocketed. Americans weren’t just aiming for a healthy meal; they wanted to savor every bite. Meal prepping became more extensive, as people flocked to their favorite protein-packed dishes. Chicken dominated the food landscape, frequently appearing in nearly 40% of all restaurant orders on Grubhub.

Cottage Cheese Renaissance

Interestingly, cottage cheese saw a revival, being incorporated into trendy dishes like flatbreads and toast. Grubhub recorded a staggering amount, delivering over two thousand pounds of this protein-rich dairy this year.

Caffeine Craze

Espresso became a staple in many households, not just as a drink but as an influence in popular music. The correlation between Grubhub's espresso orders and the surge of espresso-themed songs had customers ordering more unique latte variations than ever before.

Innovative Trends Taking Over

The industry saw customers experimenting with unconventional flavors and ingredients, showing that what may seem excessive to some was a delightful adventure for others.

Swicy Flavor Combinations

This year, the combination of sweet and spicy—affectionately termed 'swicy'—made waves. From snacks to cocktails, this delightful fusion encouraged diners to embrace rich flavor profiles, making dining an even more enjoyable experience.

Emphasis on Convenience

Convenience stores proved to be a vital component of the delivery game, offering popular items like hotdogs and sodas. Grubhub’s partnership with these businesses ensured that customers could access their cravings at any hour.

Social Engagements and Family Meals

Grubhub recorded significant growth in family meal orders, as more individuals opted for catering service rather than cooking at home. Over 1.6 million family-style meals were ordered, illustrating the shift towards convenience and socializing over extensive meal prep.

Coffee and Workplace Culture

The return to office spaces led to a notable spike in corporate coffee orders. Office workers weren’t just grabbing any coffee; they were indulging in premium offerings to fuel their workdays, showcasing a newfound appreciation for quality beverages.

Seeking Relaxation

As the year progressed, many people prioritized well-being, leading to increased interest in decaffeinated choices later in the day. The cultural shift towards more mindful consumption reflected a broader trend of health awareness and self-care.

Frequently Asked Questions

What are the key highlights of Grubhub's 2024 Delivered Trend Report?

The report illustrates how customers embraced a variety of flavors, with a special emphasis on protein-rich foods, coffee consumption, and family meal delivery.

How did chicken become the star of 2024?

Chicken was featured in nearly 40% of restaurant orders, surpassing other protein sources significantly, which indicates its overwhelming popularity this year.

What is swicy, and why is it trending?

Swicy refers to a fusion of sweet and spicy flavors that became popular across various dishes and beverages, resonating with consumers seeking innovative taste experiences.

How did decaf coffee orders change in 2024?

There was a 5% increase in decaf coffee orders, particularly in the afternoon, reflecting a growing trend toward relaxation and mindful consumption among Americans.

What role did convenience stores play in delivery trends?

Convenience stores became essential for late-night cravings, with Grubhub providing access to quick and satisfying food options, enhancing the overall delivery experience.

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