GrowGeneration and Arett Sales Forge Strategic Partnership

Strategic Expansion of GrowGeneration’s Network

GrowGeneration Corp. (NASDAQ: GRWG), recognized as the nation’s largest specialty hydroponic and organic gardening retailer, is thrilled to announce a significant leap in its distribution capabilities. The company has entered into a strategic partnership with Arett Sales, an established national distributor of lawn and garden products. This collaboration intends to broaden the reach of GrowGeneration’s proprietary cultivation brands, allowing them to enter thousands of new retail locations across the United States.

Details of the Distribution Agreement

This exciting distribution agreement will take effect immediately, enabling Arett Sales to distribute GrowGeneration’s innovative product lines which include Char Coir, Drip Hydro, Power Si, The Harvest Company, and Viagrow. Arett’s extensive distribution network, which serves independent garden centers, nurseries, chains, and hardware stores in over 32 states and Washington, D.C. with substantial warehousing facilities, will play a pivotal role in expanding GrowGeneration’s presence.

Enhancing Retail Footprint

Michael Salaman, President and Co-Founder of GrowGeneration, expressed his enthusiasm regarding this partnership, noting, “This collaboration with Arett is pivotal for GrowGen and enhances our strategy to expand wholesale distribution.” This partnership allows GrowGeneration to significantly extend its footprint in the lawn and garden sector, introducing their high-performance, sustainable cultivation solutions to many new independent retailers.

Commitment to Quality and Innovation

Noah Chesbrough, President of Arett Sales, added to this sentiment, highlighting the quality of GrowGeneration’s product lineup. He stated, “GrowGeneration has built one of the strongest offerings in the cultivation market today. We’re excited to help extend their reach and bring these eco-conscious brands to a broader audience. This partnership is a win-win for our companies and our customers.”

Marketing and Merchandising Support

To further reinforce this partnership, Arett Sales is set to provide comprehensive merchandising support, marketing campaigns, and participation in their annual Open House trade show. They will also implement an early order program, which allows retailers the chance to stock up on GrowGen products ahead of the peak gardening season. This initiative will enhance GrowGeneration’s margin-accretive growth strategy by expanding its product portfolio and retail channel access.

About GrowGeneration Corp.

GrowGeneration stands as a leader in the specialty hydroponic and organic gardening retail sector. The company boasts an array of products from nutrients, additives, and growing media to lighting and environmental control systems. Their proprietary brands include prominent names like Charcoir, Drip Hydro, Power Si, and more, catering to diverse horticultural needs. GrowGeneration also runs an online superstore at growgeneration.com, enabling cultivators to access their vast product range.

About Arett Sales

Founded in 1951, Arett Sales is a prominent distributor in the lawn and garden space, covering a broad geographical area across the U.S. Their focus on providing exceptional service to retail customers has allowed them to grow a strong network throughout regions such as the Northeast and the West Coast. Arett's commitment to quality service is evident in their established relationships with thousands of retailers, including independent garden centers and national chains.

Frequently Asked Questions

What products will GrowGeneration distribute through Arett Sales?

GrowGeneration’s product lines including Char Coir, Drip Hydro, Power Si, The Harvest Company, and Viagrow will be distributed through this partnership.

What is the significance of this partnership for GrowGeneration?

This partnership is pivotal for GrowGeneration’s wholesale expansion strategy, significantly aiding in expanding their retail footprint across thousands of new locations.

How does Arett Sales plan to support GrowGeneration?

Arett Sales will provide merchandising, marketing campaigns, and opportunities for retailers to stock GrowGen products ahead of seasonal demand.

Where can customers purchase GrowGeneration’s products?

Customers can purchase GrowGeneration’s products through their online superstore at growgeneration.com or at retail locations served by Arett Sales.

What types of retailers does Arett Sales serve?

Arett Sales serves independent garden centers, nurseries, regional chains, hardware stores, and national accounts, thus reaching a broad customer base.

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