Great American Cookies and Marble Slab Creamery Expand in Texas

Growth of Great American Cookies and Marble Slab Creamery

Great American Cookies and Marble Slab Creamery, beloved brands under the umbrella of FAT (Fresh. Authentic. Tasty.) Brands Inc., are continuing to expand their reach with the addition of five new locations in Texas. This exciting move showcases the popularity of their unique co-branded concept, where fresh cookies meet delectable ice cream.

New Locations to Open Across Texas

As part of their growth strategy, Great American Cookies and Marble Slab Creamery are opening new stores in several cities throughout Texas, including Missouri City, New Caney, Lewisville, Sugarland, and North Richland Hills. These new establishments are set to captivate cookie and ice cream lovers alike.

Why Texas?

Texas has proven to be a key market for both Great American Cookies and Marble Slab Creamery. Allison Lauenstein, the President of both brands, emphasized the significance of the Dallas and Houston areas as prime locations for expansion. The fusion of these two favorite treats creates a fun and delightful customer experience from the moment patrons step inside.

High Demand for Co-Branded Experience

The integration of Great American Cookies and Marble Slab Creamery within one location has shown to be a significant draw for customers. This co-branded model has garnered a 10-20 percent increase in incremental sales, making it a brainchild of great success for franchisees. The convenience of enjoying delicious cookies and ice cream under one roof has resonated well with consumers.

Signature Offerings

Both brands have unique menu offerings that excite customers. Great American Cookies is famous for its Original Cookie Cake, as well as its iconic chocolate chip cookies, Double Doozies, and fudgy brownies. Marble Slab Creamery excels in creating small-batch ice cream with free unlimited mix-ins, along with shakes and ice cream cakes that can be customized for any occasion.

About FAT Brands

Founded as a global powerhouse in the restaurant franchise industry, FAT Brands (NASDAQ: FAT) encompasses a diverse array of dining options. With a total of 18 different restaurant concepts, including popular names like Fatburger and Johnny Rockets, they are dedicated to providing innovative and delicious eating experiences. The company operates over 2,300 units worldwide, catering to a wide range of tastes and preferences.

Great American Cookies: A Legacy of Sweetness

Emerging into the spotlight in 1977, Great American Cookies was founded on a classic family cookie recipe. Renowned for their soft and chewy cookies, the brand has expanded to more than 400 locations nationwide and even internationally. They offer a delightful selection of baked goods that satisfy every sweet craving, striving to create moments of bliss for each customer.

Marble Slab Creamery: Crafting Imagination into Ice Cream

Since its inception in 1983, Marble Slab Creamery has revolutionized the ice cream experience with its innovative frozen slab technique. From hand-rolled waffle cones to sumptuous ice cream cakes, Marble Slab delivers an imaginative array of flavors and mix-ins for their beloved customers. With outlets around the globe, Marble Slab continues to fulfill cravings and create smiles.

Frequently Asked Questions

What are the new locations for Great American Cookies and Marble Slab Creamery?

The new locations are in Missouri City, New Caney, Lewisville, Sugarland, and North Richland Hills in Texas.

What is the unique aspect of the co-branded concept?

The co-branded experience allows customers to enjoy both cookies and ice cream in one place, enhancing the overall customer experience and driving sales at the same time.

How long have Great American Cookies and Marble Slab Creamery been around?

Great American Cookies has been in operation since 1977, while Marble Slab Creamery started serving delicious ice cream in 1983.

What are some popular menu items at Great American Cookies?

Signature menu items include the Original Cookie Cake, chocolate chip cookies, Double Doozies, and brownies.

How does FAT Brands support its franchisees?

FAT Brands offers strategic marketing and development support, working collaboratively to ensure franchisee success within the competitive food landscape.

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