Gray Television Rebrands to Gray Media in Major Transformation

Gray Television's Name Change to Gray Media

Gray Television, Inc. (NYSE: GTN) has announced an important change that reflects its growth and evolution in the media industry. The company’s Board of Directors has unanimously voted to adopt the name Gray Media, Inc. This change will take effect on January 1, 2025, marking a significant milestone for the organization as it aligns its official name with common references used by employees and audiences alike in recent years.

Understanding the Reason Behind the Change

According to Hilton H. Howell, Executive Chairman, the decision to update the company's name stems from Gray’s substantial growth over the past decade. The company has expanded far beyond traditional local media, venturing into new geographic and business ventures. It has also enhanced its content offerings, thanks to its commitment to innovation and adapting to new technologies. Howell stated, “With this growth and change, formally updating the company’s name reflects our ongoing transformation and continued desire to lead the way in traditional and new media.”

What Does This Mean for Stakeholders?

The formal name change to Gray Media, Inc. will not alter the company’s trading symbols or any related rights for security holders. The expected transition will see the common stock and Class A common stock trading under the new name starting on January 10, 2025. This assures stakeholders that the company remains on stable ground during this transition.

About Gray Media

Gray Media, headquartered in Atlanta, is renowned as the largest owner of top-rated local television stations in the U.S. The company's expansive reach covers 113 television markets, equating to approximately 36% of U.S. television households. Their portfolio is impressive, as it includes 77 markets featuring the highest-rated station and 100 markets hosting the top two rated stations.

Commitment to Diverse Content

Further demonstrating its dedication to media diversity, Gray Media operates the largest group of Telemundo affiliates across 43 markets, reaching nearly 1.5 million Hispanic TV households. This showcases the company's robust strategy to cater to different demographics and enhance its media offerings.

Digital Expansion

In addition to traditional broadcasting, Gray owns Gray Digital Media. This full-service agency provides both local and national clients with state-of-the-art digital marketing strategies. Their digital capabilities allow them to offer cutting-edge products and services, thereby ensuring that clients stay relevant in an increasingly digital world.

Production Facilities and Partnerships

Gray Media also boasts a range of media properties, including video production companies such as Raycom Sports and Tupelo Media Group, alongside studio facilities like Assembly Atlanta and Third Rail Studios. The company maintains majority ownership in Swirl Films, further solidifying its footprint in the production arena.

Looking Ahead

As Gray Media, the company emphasizes its strategy of not just being a leader in traditional broadcasting but also transforming into a multimedia powerhouse. This name change is more than just a rebranding; it represents a commitment to growth and innovation in the media landscape.

Frequently Asked Questions

Why is Gray Television changing its name to Gray Media?

The name change reflects the company’s growth and adaptation in the media industry, aligning with how the organization is commonly referred to by audiences.

When will the name change take effect?

The name change will officially take effect at 12:01 a.m. on January 1, 2025.

Will the stock trading symbols change?

No, the trading symbols will remain the same even after the company transitions to Gray Media, Inc.

What does Gray Media offer beyond television broadcasting?

Gray Media provides digital marketing strategies through Gray Digital Media and operates several video production companies, enhancing its multimedia portfolio.

How can stakeholders find more information about the company?

Stakeholders can visit www.graymedia.com for further information regarding the company and its operations.

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