Gray Media Expands Reach with New Local News Live Apps

Gray Media Launches Standalone Streaming Apps

Gray Media (NYSE: GTN) has taken a significant step forward by introducing standalone apps for its Local News Live streaming news network. These apps, designed for connected TVs and smartphones, empower users to access a continuous stream of important local and national news. Users can easily download these apps for free; just search ‘LNL’ on platforms such as Roku, Amazon Fire, Apple TV, iOS, and Android devices.

Local News Live’s Unique Offerings

Launched in February 2021, Local News Live was created as a comprehensive national news network aimed at delivering live streaming coverage across more than 500 Gray station websites and their connected apps. This new application launch is a pivotal moment for the service, which combines breaking news coverage with vital local insights, ensuring that audiences receive rich and diverse content tailored to their interests.

Insights from Leadership

Gray’s Chief Operating Officer, Sandy Breland, expressed enthusiasm for the new service, stating, “Local News Live delivers a local perspective on national stories by tapping into the expertise of Gray journalists in 113 markets.” This remark highlights the company’s commitment to expanding its reach and enhancing the quality of news accessible to a wider audience.

Expansion Plans

Further emphasizing the company’s growth strategy, Lisa Allen, General Manager of Gray’s Washington Operations, stated, “We are excited to grow our footprint to the rest of the US to serve even more viewers with our unique blend of national coverage through a local lens.” This reflects Gray Media’s ongoing efforts to improve its service and cater to diverse viewer needs across the nation.

Current Status and Future Prospects

Based in Gray’s Washington DC News Bureau, Local News Live is determined to remain accessible. The service will continue to streamline content directly from Gray’s local apps, ensuring viewers have uninterrupted access to crucial news feeds. As more viewers turn to digital platforms for news, Gray Media is positioning itself to thrive in this evolving landscape.

Gray Media’s Broad Operations

Gray Media, based in Atlanta, Georgia, is recognized as the leading multimedia organization in the U.S., owning numerous top-rated local television stations and digital assets. The company effectively serves 113 television markets, impacting approximately 36 percent of U.S. households. Notably, this includes ownership of the largest Telemundo Affiliate group, serving nearly 1.5 million Hispanic TV households.

Digital Agency Innovations

Beyond traditional media, Gray’s Digital Media division offers advanced marketing strategies and services to local and national clients, showcasing the company’s adaptability in a digital-driven environment. Their commitment to technological evolution reflects in ventures like video production through subsidiaries, providing full-spectrum broadcasting capabilities.

Conclusion

The launch of the Local News Live apps signifies a transformative moment for Gray Media. By leveraging its strong foundation in local news and enhancing digital access, Gray aims to provide both current events and engaging content, adapting to the needs of today’s multimedia audience.

Frequently Asked Questions

What is Local News Live?

Local News Live is a 24/7 streaming news network from Gray Media that provides local perspectives on national stories.

How can viewers access Local News Live?

Viewers can download the Local News Live app for free by searching ‘LNL’ on platforms like Roku, Amazon Fire, Apple TV, iOS, and Android.

When was Local News Live launched?

Local News Live was launched in February 2021, aiming to deliver live, comprehensive news coverage.

What impact does Gray Media have on local television?

Gray Media operates a large portfolio of top-rated stations, reaching about 36 percent of U.S. households and providing significant local news coverage.

Who can I contact for more information about Gray Media?

For more inquiries, you can contact Sandy Breland, Executive Vice President and Chief Operating Officer at 404-266-8333.

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