GoSpotCheck and Suntory Enhance Spirits Partnership Using AI
GoSpotCheck Expands Its Partnership with Suntory Global Spirits
GoSpotCheck, the leading provider of image recognition AI software, recently announced a significant expansion of its partnership with Suntory Global Spirits. With renowned brands such as Jim Beam, Maker's Mark, and Hibiki under its umbrella, Suntory Global Spirits aims to solidify its position as the World's Most Admired Premium Spirits Company.
Enhancing Consumer Insights and Brand Presence
As part of this expanded partnership, GoSpotCheck's cutting-edge Image Recognition AI will play a crucial role in helping Suntory Global Spirits closely monitor consumer trends and optimize brand representation in on- and off-premise locations. This approach, often referred to as "Gemba," emphasizes a hands-on method of gaining insights directly from the source.
Driving Continuous Improvement
The initiative allows Suntory's U.S. sales team to leverage advanced machine learning techniques to enhance execution. By integrating GoSpotCheck's technology, the team can gather comprehensive consumer insights, which will significantly inform their strategies and operations.
Technology in Action: SKU-Level Data Collection
GoSpotCheck's mobile AI technology empowers users to collect SKU-level data across various sales environments instantaneously. This hands-on approach, in contrast to traditional reporting methods, enhances users' comprehension of consumer behavior and preferences right at the point of purchase.
Commitment to Digital Transformation
Hernan Tabah, Chief Digital & Technology Officer at Suntory Global Spirits, stated, "We are focused on employing the latest tools and technologies to advance the digital transformation of our business. This requires having deep consumer insights to inform our commercial execution and deliver exceptional experiences through our premium brands."
Game Mechanics for Employee Engagement
Another exciting development from this partnership is Suntory's focus on enhancing employee engagement through gamification. By incorporating game mechanics into GoSpotCheck's platform, Suntory Global Spirits aims to foster a more collaborative and enthusiastic atmosphere among team members, encouraging them to engage in data-driven tasks with greater passion.
A Commitment to Innovation
Ali Moosani, CEO at FORM, highlighted the long-standing cooperative journey with Suntory Global Spirits, emphasizing the relentless pursuit of innovative solutions in an ever-changing marketplace. The partnership aims to create resilient strategies that align with the needs of customers.
About GoSpotCheck
GoSpotCheck, now known as FORM, equips millions of mobile workers with transformative technology that enhances operational execution from the frontline. FORM's digital assistant streamlines daily tasks, boosts communication, and provides real-time data to leaders, allowing them to make informed decisions swiftly. Their solutions have been widely adopted by numerous Fortune 500 firms.
About Suntory Global Spirits
Suntory Global Spirits is recognized as a world leader in premium alcoholic beverages. The company prides itself on delivering exceptional consumer experiences through a carefully curated portfolio, which includes renowned brands in the whiskey, bourbon, tequila, gin, and ready-to-drink cocktail categories.
A significant component of Suntory's identity is its commitment to social responsibility and sustainability, as evidenced by its ambitious Proof Positive strategy. The company aims to positively impact the communities where it operates while promoting environmental sustainability.
Frequently Asked Questions
What is the purpose of GoSpotCheck's partnership with Suntory?
The partnership aims to enhance consumer insights and optimize brand representation through innovative AI technology.
How does GoSpotCheck's technology benefit Suntory?
It allows Suntory to collect real-time SKU-level data, enhancing its understanding of consumer behavior in sales environments.
What is 'Gemba' in the context of the partnership?
Gemba refers to the practice of going directly to the source to gain insights and inform continuous improvement strategies.
What is gamification in employee engagement?
Gamification incorporates game-like elements into tasks to increase engagement and excitement among employees while they work on data-driven initiatives.
How many employees does Suntory Global Spirits have globally?
Suntory Global Spirits employs approximately 6,000 individuals across more than 30 countries, reinforcing its strong global presence.
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