Gloo Strengthens Partnership with Barna Group Through New Investment
Gloo is taking a significant step forward by deepening its collaboration with Barna Group, a prominent research firm serving Christian leaders. This strategic investment aims to enhance the resources available for ministry and faith leaders, allowing both organizations to further leverage their respective strengths.
Enhancing Collaboration for Greater Impact
Over the years, Gloo and Barna Group have enjoyed a fruitful partnership that began with the State of the Church initiative. This collaboration came to life in 2020, during a time when churches needed insightful data to navigate the challenges brought on by the COVID-19 pandemic. The initiative played a crucial role by connecting nearly 30,000 individuals with essential content, polls, and assessment tools.
Building on a Solid Foundation
Brad Hill, the chief solutions officer at Gloo, has praised the remarkable synergy between the two teams. He states, "The culture of collaboration between our teams is outstanding, and we admire the care and professionalism the Barna team displays in everything they do. We see almost limitless potential to combine their world-class research and editorial thought leadership with the platform capabilities from Gloo." This mutual admiration sets the stage for an exciting future.
Continuing Commitment to Church Leaders
As digital products become increasingly valuable, Barna Group is heavily invested in expanding its offerings. They are focused on developing resources tailored for church leaders who aim to enhance the wellbeing of their communities and organizations. In this commitment, Gloo stands as a capital partner, which facilitates collaboration with other partners like Outreach and Carey Nieuwhof Communications.
Empowering Through Data and Insights
Barna is dedicated to equipping Christian leaders with essential data and insights to enhance their leadership skills. David Kinnaman, CEO of Barna Group, acknowledges the partnership's impact on both organizations: "There's nothing quite as meaningful and fun as changing the world with people you like. The depth and range of our partnership have made both of our organizations better and, in turn, have helped us make a more meaningful impact for the leaders, churches, and organizations we serve." This sentiment speaks to the shared mission of both Gloo and Barna Group.
Future Initiatives and Innovations
The partnership continues to thrive as both parties work on the State of the Church 2025 initiative, which aims to inform and equip ministry leaders with current information and resources. This initiative will include ongoing monthly research from Barna, complemented by free church health dashboards and assessments to enable leaders to measure their congregations’ well-being.
Leveraging Technology for Growth
Through Gloo's technological support, Barna has developed Barna Access Plus, a subscription service that offers leaders access to a wealth of research and insights. These efforts are vital for nurturing a holistic understanding of how spiritual trends affect today’s churches. Kinnaman's statement emphasizes the urgency of these resources: "Now, more than ever, Christian leaders of all kinds need data and insights to lead well."
Barna Group brings a rich history of over 40 years in studying faith and culture, including millions of interviews across numerous studies. Their reputation as a leading source for insights about religion and leadership is well established.
Conclusion: A Bright Future Ahead
As Gloo continues to champion technology that connects the faith ecosystem, it remains dedicated to serving over 100,000 faith leaders. The drive to combine resources from Gloo and Barna has opened new avenues for collaboration, ultimately helping communities flourish. With more initiatives planned for the future, both organizations are excited about the positive changes they can foster in the faith landscape.
Frequently Asked Questions
What is the purpose of Gloo's investment in Barna Group?
The investment aims to enhance resources and support for ministry leaders, leveraging both organizations' strengths.
When did the partnership between Gloo and Barna Group begin?
The collaboration began in 2020 with the State of the Church initiative, focusing on providing essential insights during the pandemic.
What specific initiatives are Gloo and Barna Group planning in the future?
They are working on the State of the Church 2025 initiative and expanding digital resources for church leaders.
How does Barna Group support Christian leaders?
Barna provides insights, research, and tools to help leaders understand trends and improve their ministries.
What is Barna Access Plus?
Barna Access Plus is a subscription service offering access to comprehensive research, trends, and insights for Christian leaders.
