Comerica Bank Partners with Detroit Lions to Help Young Women
With a commitment to uplift the community, Comerica Bank is collaborating with the Detroit Lions on their inspiring campaign, 'My Cause My Cleats.' This initiative not only supports local charities but also seeks to empower young women facing adversity.
Generous Donations to Alternatives For Girls
As part of this partnership, Comerica Bank has made a significant contribution of $17,500 to the 'Double The Impact' campaign. This money aims to assist Alternatives For Girls (AFG), a nonprofit organization dedicated to supporting homeless and at-risk girls. The Lions will match all donations to AFG, totaling up to $100,000, provided throughout the campaign.
Empowering Young Women for Over 35 Years
Since its establishment, AFG has been a beacon of hope for young women in the area, providing essential services like safe housing, educational support, and counseling. The program has successfully transformed the lives of many, empowering them to make positive choices and overcome challenges.
The Impact of the 'My Cause My Cleats' Initiative
Through the 'My Cause My Cleats' campaign, NFL players wear customized cleats to promote their chosen causes during games. The Detroit Lions will wear personalized cleats when they host their rivals, showcasing their dedication to social responsibility.
A Strong Community Partnership
Roxanne Caine, Vice President of the Detroit Lions Foundation, highlights the importance of their collaboration with Comerica Bank and AFG. This partnership is not merely symbolic; it focuses on tangible actions that create lasting change in the community.
Celebrating 175 Years of Service
This year marks a milestone for Comerica Bank as it celebrates its 175th anniversary. Founded in 1849, the bank has a rich history of serving the community, beginning with a focus on providing accessible banking services to the general public.
Comerica's Commitment to Community Involvement
Since 2020, Comerica has provided significant financial support to AFG, totaling over $146,000 between direct contributions and its charitable foundation. The bank's Michigan Market President, Steve Davis, emphasizes the lasting impact of these efforts.
First Down Program: Making Every Play Count
In addition to the current campaign, Comerica has been involved in other initiatives that support the community. Their 'First Down Program' allows the Lions' performance on the field to translate into contributions for local charities, ensuring that the community benefits from each first down gained during home games.
A Legacy of Support and Growth
Comerica Bank continues to be a critical player in enhancing the quality of life for residents. The firm's extensive network and commitment to charitable initiatives are pivotal in fostering community growth and resilience.
Frequently Asked Questions
What is the 'Double The Impact' campaign?
The 'Double The Impact' campaign enables donors to contribute to Alternatives For Girls, with the Detroit Lions matching donations up to $100,000.
How long has Comerica Bank been supporting Alternatives For Girls?
Comerica Bank has partnered with Alternatives For Girls for several years, contributing over $146,000 since 2020.
What services does Alternatives For Girls provide?
AFG offers vital services such as safe shelter, educational support, vocational training, and counseling for young women in need.
When will the Detroit Lions wear customized cleats?
The Detroit Lions will don their customized cleats during a game against the Green Bay Packers, showing their support for their chosen cause.
How can the community get involved with the campaign?
The community can support the campaign by donating directly to Alternatives For Girls, helping to provide vital resources for young women in need.
