Giovanni Eco Chic Beauty Launches New Professional Portal
Giovanni Eco Chic Beauty, a renowned hair care brand, has recently expanded its offerings with an innovative pro portal tailored exclusively for professionals in the hair styling industry. This new initiative is not only set to enhance stylists' income potential but also aims to strengthen the bond between the brand and its dedicated stylist community.
Invitation-Only Network for Stylists
The pro portal operates as an invite-only elite network, designed specifically to create income opportunities for hair stylists. Access to this platform will enable members to enjoy professional courtesy rates on Giovanni’s celebrated products, discover ways to earn income through referrals, and gain valuable exposure by showcasing their work alongside high-profile talent.
Stylists will soon have the chance to participate in quarterly competitions that allow them to submit their social media posts. Those who shine in these challenges can win exciting prizes and get the chance to be featured in brand publicity, further enhancing their professional visibility.
Referral Program Supports Additional Income
At the heart of the pro portal is a unique referral program; it grants stylists a dedicated QR code that enables them to earn commissions on every purchase made through their link. This initiative creates a viable opportunity for stylists to monetize their product recommendations and insights, thereby extending the earnings potential beyond traditional salon services.
The extensive range of Giovanni’s shampoos, conditioners, and styling products will be available at a professional discount, including select items in 24 oz sizes specifically designed for stocking styling kits. This move emphasizes Giovanni's commitment to supporting hair professionals with better access to quality products.
Giovanni's Rich Legacy in the Industry
Since its debut in 1979, Giovanni has emerged as the leading brand in the U.S. natural hair care sector, boasting over 175 stock keeping units (SKUs) in its lineup. The brand has gained a loyal following not only among consumers but also among industry professionals who style hair for top celebrities across television, film, and theater. Giovanni's recognition has particularly flourished among members of the I.A.T.S.E. (International Alliance of Theatrical Stage Employees), specifically in the Makeup and Hair Stylists Local 706 Guild.
"Our products are frequently utilized by the professionals behind the scenes at major events such as the Oscars, Emmys, and GRAMMYs," shares CEO Giovanni Guidotti. "As we launch this pro portal, we look forward to offering these benefits to stylists in various guilds across the industry, ensuring they are equipped with the best tools for their craft."
About Giovanni Eco Chic Beauty
Giovanni Eco Chic Beauty was founded in 1979 by salon owner Arthur Guidotti. It started with a vision of creating high-quality salon products for professional stylists. Over the years, Giovanni has established itself as the hashtag trending brand backstage at the most prestigious awards shows and events around the world.
With products ranging from hair care solutions to body and beard care, Giovanni has solidified its place in the industry with a collection of over 175 SKUs, available in more than 15,000 retailers across 30 countries. The brand prides itself on its Leaping Bunny certification, ensuring that all products are cruelty-free and made in the USA.
Contact Information
For further inquiries, please contact:
Alyson Dutch / Kathleen Gonzales
310.766.4471 (temporary office phone)
Frequently Asked Questions
What is the purpose of Giovanni's new pro portal?
The pro portal is designed to boost stylist income through referral opportunities, product discounts, and professional visibility.
How does the referral program work?
Stylists receive a unique QR code, allowing them to earn commissions on Giovanni product sales made through their link.
What products are available through the pro portal?
The pro portal offers the full line of Giovanni products at a professional discount, including larger sizes for stylists' kits.
Who can join the pro portal?
It's an invite-only network specifically for professional hairstylists.
Where can I find Giovanni products?
Giovanni products are available in over 15,000 retailers, both nationally and internationally.
