Giovanni Eco Chic Beauty™ Launches Innovative Purple Line
Giovanni Eco Chic Beauty™ proudly announces the launch of its Color Chic™ line, specially designed for bombshell blondes and individuals with lightened hair. This exciting product range includes the Color Chic™ Purple Shampoo, Conditioner, and Leave-In Hair Styling & Toning Foam. These products are formulated with health-conscious ingredients such as Argan, Avocado, and Coconut Oils, Biotin, Apple Cider Vinegar, Aloe Vera, and Keratin to provide comprehensive care for your hair.
Enhancing Blonde and Grey Tones
The Color Chic line focuses on reducing unwanted brassiness, yellow and orange tones found in lightened hair. This formula works effectively to brighten both blonde and grey hair, ensuring that your locks maintain their stunning radiance. With these products, Giovanni aims to deliver deep hydration, frizz control, and a boost to your hair’s natural vibrance. Each product in this line is priced at $13.99 and is widely available at various retailers.
Availability and Retailers
The Color Chic™ products can be found at major retailers, including Amazon and GiovanniCosmetics.com, among others. Additionally, they are stocked in approximately 15,000 stores across the country, including popular supermarkets and health stores. This makes it convenient for beauty enthusiasts to access Giovanni's quality products easily.
Industry-Leading Products
Celebrity stylist Sean James, known for his work with high-profile clients, praises Giovanni products for their salon-quality standards. He emphasizes the importance of specialized care for lightened hair to keep the color vivid throughout its usage. James notes that when it comes to maintaining the look and feel of colored hair, Giovanni is the go-to brand for professionals in the entertainment industry.
Rich Ingredients for Hair Health
Giovanni’s Color Chic line not only focuses on aesthetics but also emphasizes hair health. The line incorporates a blend of powerful ingredients like Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, and Persea Gratissima (Avocado) Oil, among others. These components are essential for restoring vitality and shine to color-treated hair, providing the nourishment needed for a healthy, vibrant appearance.
A Legacy of Quality
Founded in 1979 on the Sunset Strip, Giovanni Eco Chic Beauty™ is a pioneer in the haircare industry, starting with visionary Arthur Guidotti's salon-quality formulations. The brand has evolved, becoming a dominant name in the natural haircare sector. It is celebrated for its commitment to using quality ingredients and for its extensive use in the backstage areas of significant events like the Oscars, GRAMMYs, and various film festivals worldwide.
Giovanni offers an array of products that extend beyond just shampoos and conditioners to include styling tools, body and beard care products, ensuring a complete beauty regimen for its users. This veteran-owned company stands by its promise, manufacturing all its products in the U.S. and ensuring they are Leaping Bunny-certified, reflecting a commitment to cruelty-free practices.
Frequently Asked Questions
What does the Color Chic™ line include?
The Color Chic™ line features a Purple Shampoo, Conditioner, and Leave-In Hair Styling & Toning Foam, designed for blondes and lightened hair.
Where can I buy Giovanni Eco Chic Beauty™ products?
Products are available at major retailers like Amazon and GiovanniCosmetics.com, as well as in approximately 15,000 stores nationwide.
What ingredients are used in the Color Chic™ products?
The line includes beneficial ingredients such as Argan Oil, Biotin, Aloe Vera, and Coconut Oil to nourish and protect colored hair.
Why are Giovanni products recommended by stylists?
Giovanni products are known for their salon-quality performance, which effectively maintains the vibrancy and health of lightened hair.
What is Giovanni Eco Chic Beauty™’s commitment to quality?
The company ensures all products are made in the U.S. and are Leaping Bunny-certified, emphasizing cruelty-free practices.
