Gildan Partners with S&S Activewear to Enhance American Apparel
Exciting Times Ahead for Gildan and S&S Activewear
Gildan, a prominent name in the apparel industry, has recently formalized an exciting partnership with S&S Activewear. This collaboration grants S&S exclusive wholesale distribution rights for the American Apparel brand within the U.S. imprintables market. With this agreement, Gildan aims to further amplify brand awareness and boost sales across key channels.
American Apparel is synonymous with high-quality and thoughtfully designed clothing. The brand has always focused on creating meaningful styles that resonate beyond fleeting fashion trends. Its fundamental philosophy is deeply rooted in durability and a commitment to sustainability, making it a preferred choice for many consumers.
Chuck Ward, Chief Operating Officer at Gildan, noted, "American Apparel is an iconic brand known for its youthful energy and timeless styles. Our partnership with S&S Activewear, a longstanding advocate for American Apparel, is a strategic move that will enhance customer access to the brand and solidify its standing as an iconic choice for consumers."
S&S Activewear has expressed enthusiasm about this partnership, emphasizing their readiness to enhance the American Apparel presence in the imprintables segment. Frank Myers, CEO of S&S Activewear, stated, "We are thrilled to be the exclusive distributor of American Apparel products. By utilizing our scale, cutting-edge technology, and established relationships, we’re set to offer the brand’s comprehensive product line throughout our expansive nationwide network."
Toby Whitmoyer, Chief Commercial Officer of S&S Activewear, remarked on the strength of the American Apparel brand. He mentioned, "This brand symbolizes creativity and cultural relevance—qualities that resonate deeply with today's consumers. Our national reach and service-oriented mindset will allow us to support American Apparel effectively as we drive growth and offer greater value to our clients."
Commitment to Quality and Sustainability
American Apparel products are made in facilities that prioritize strong ethical labor practices, environmental awareness, and transparency in governance. From the hallmark fine jersey to the popular heavyweight cotton pieces, the brand continues to deliver high-quality and stylish options that elevate it to iconic status.
The new partnership is set to take effect on December 28, 2025, creating an exciting new chapter for both companies.
About Gildan
Gildan is recognized as a leading manufacturer of basic apparel, with a diverse range of products that include activewear and undergarments. Catering to a broad array of customers—from wholesale distributors and screenprinters to retail storefronts and e-commerce platforms—Gildan has established a solid presence across North America, Europe, Asia Pacific, and Latin America.
Gildan's product offerings include well-known brands such as Gildan®, American Apparel®, Comfort Colors®, GOLDTOE®, and Peds®, alongside an exclusive licensing agreement for Champion® within the printwear sector. The company operates large-scale, vertically-integrated manufacturing facilities primarily located in Central America, the Caribbean, North America, and Bangladesh, demonstrating a firm commitment to responsible business practices and sustainability through its comprehensive ESG program.
About S&S Activewear
Founded in 1988 and based in Bolingbrook, Illinois, S&S Activewear has made a name for itself as a key distributor of apparel and accessories across the U.S. and Canada. With a portfolio of over 100 brands, S&S offers a variety of products ranging from basic garments to fashionable options, all while managing an extensive warehouse network that spans over 6 million square feet.
S&S Activewear's robust customer base includes retail brands, e-commerce entities, garment decorators, and promotional product distributors, allowing the company to effectively meet diverse client needs through its nationwide service approach.
Frequently Asked Questions
What does the partnership between Gildan and S&S Activewear entail?
The partnership grants S&S Activewear exclusive rights to wholesale distribute the American Apparel brand in the U.S. imprintables market.
Why is American Apparel considered an iconic brand?
American Apparel is known for its timeless styles, premium quality, and commitment to sustainability and ethical manufacturing practices.
What impact will this partnership have on brand awareness?
This collaboration is expected to broaden customer access to American Apparel, enhancing its recognition as an enduring choice among consumers.
What is Gildan's commitment to sustainability?
Gildan operates with a strong focus on ethical labor practices, environmental stewardship, and transparency across its supply chain.
When will the new partnership take effect?
The partnership between Gildan and S&S Activewear is set to take effect on December 28, 2025.
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