GHOST® Strengthens Presence in Sports with New Partnership
GHOST® Partners with College Basketball Crown for Enhanced Experience
GHOST®, the lifestyle brand renowned for its innovative energy drinks and hydration products, is making strides in the sports industry. The College Basketball Crown recently announced GHOST® as their first Founding Partner and the Official Energy Drink and Hydration Partner. This collaboration, facilitated through AEG Global Partnerships, aims to elevate both athlete hydration and the overall fan experience during thrilling basketball competitions.
About the Collaboration
The College Basketball Crown is a highly anticipated postseason college basketball tournament that promises excitement and competition. It features 16 elite teams from across major conferences representing the pinnacle of college hoops. GHOST® will play a vital role in offering hydration support to players and staff throughout the tournament.
Providing Exclusive Hydration Solutions
As the Official Hydration Partner, GHOST® will be the exclusive provider of GHOST® HYDRATION during all games. Their branding will be prominently displayed on team benches and water coolers, ensuring high visibility and engagement with players and fans alike. This unique integration helps reinforce GHOST®’s commitment to supporting athletes at every crucial moment.
GHOST®: A Leader in Energy Drinks
GHOST® is not new to the world of sports. Already recognized as the Official Energy Drink Partner at T-Mobile Arena, GHOST® has built strong connections with the vibrant sports culture, particularly in Las Vegas. The company’s innovative approach to product creation and marketing aligns seamlessly with leading sports events, enabling effective engagement with athletes and fans.
Statements from Key Leaders
Dan Lourenco, Co-Founder and CEO of GHOST®, expressed his enthusiasm: "We’re incredibly excited to be a founding partner of the College Basketball Crown. Partnering to create a refreshingly new college basketball tournament in Las Vegas is a thrilling opportunity. We’re committed to bringing energy and hydration to the athletes and fans during this remarkable event."
Nick Baker, COO of AEG Global Partnerships, emphasized GHOST®’s exceptional products: "We greatly appreciate GHOST® for believing in the vision of the College Basketball Crown. Their premium performance-driven products are a natural fit for the intense atmosphere of this competition."
Media Exposure and Fan Engagement
One of the exciting aspects of this partnership is the national media exposure GHOST® will receive through commercial spots on FOX Sports channels that will broadcast the tournament. This platform will showcase GHOST® as a vital part of the fan and athlete experience, leveraging their strong brand identity.
What to Expect for Fans
Fans attending the College Basketball Crown will have a chance to experience GHOST® products in multiple exciting ways, including VIP lounges and on-site promotions. The partnership will also enhance GHOST®'s reach through digital content and social media engagement, creating a buzz during the event.
Brand Overview: GHOST®
As a brand, GHOST® focuses on innovative sports nutrition products, including energy drinks and dietary supplements. They are recognized for merging lifestyle movements with fitness, featuring collaborations with renowned brands like OREO® and Sour Patch Kids®. GHOST® continues to expand its offerings, recently entering the food market with high-protein cereals.
About AEG and Its Impact
Founded in Los Angeles, AEG is a global leader in sports and live entertainment, encompassing music, venues, sports, and ticketing services. It operates various high-profile sports franchises, powerful music brands, and world-class venues that host numerous events and concerts ensuring an exceptional experience for over 90 million guests annually.
Frequently Asked Questions
1. What is the College Basketball Crown?
The College Basketball Crown is a premier postseason college basketball tournament featuring top teams from major conferences.
2. Who are the partners of the College Basketball Crown?
GHOST® is the inaugural Founding Partner and the Official Energy Drink and Hydration Partner for the tournament.
3. What role will GHOST® play?
GHOST® will provide hydration products to athletes and staff, enhancing their performance and experience during the tournament.
4. Where will the tournament be held?
The tournament will take place in Las Vegas, specifically at the MGM Grand Garden Arena and T-Mobile Arena.
5. How can fans engage with GHOST® during the tournament?
Fans can enjoy GHOST® products at various tournament venues, participate in activations, and follow the excitement through online content and promotions.
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