Georgia Lottery Unveils Enhanced Shopping Experience with SCiQ
Georgia Lottery Transforms Retail Gaming Experience
SCiQ Ecosystem Modernizes Lottery Scratch Game Sales, Simplifies Retail Operations
The Georgia Lottery Corporation is embarking on a transformative journey to elevate how players engage with instant scratch games at retail. The rollout of Scientific Games' award-winning SCiQ retail ecosystem across 1,500 locations marks a significant milestone. This advanced retail technology not only modernizes how scratch games are marketed but also enhances operational efficiency for retailers, creating a streamlined purchasing experience for players.
A Partnership Rooted in Innovation
The introduction of this innovative retail technology is the culmination of a longstanding partnership that began in 1993 between the Georgia Lottery and Scientific Games. Over the years, they have collaborated to launch numerous significant initiatives, including the debut of the first lottery scratch game and subsequent programs aimed at engaging players effectively.
Leading Edge Technology Meets Retail
According to Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, "Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today's consumers want to shop." She emphasized that the SCiQ system brings a modern retail presence to instant games, aiding retailers in streamlining operations while furthering the mission to maximize revenue for the HOPE Scholarship and Georgia Pre-K program.
Award-Winning Advances in Retail Solutions
The SCiQ technology has already garnered accolades, being recognized as a Gold Winner in the 2025 American Business Awards for Operations Management Solutions, as well as a Bronze Winner in the 2025 International Business Awards for Achievement in Product Innovation. This technology is designed to serve a diverse mix of Georgia Lottery retailers, both major chain and independent stores.
Benefits for Retailers
Retailers utilizing the SCiQ ecosystem will experience multiple advantages, including:
- Real-time inventory tracking to diminish out-of-stock incidents and boost sales.
- Advanced sales analytics to refine sales strategies and optimize performance.
- User-friendly reporting tools that minimize operational time while providing essential management insights.
- Dynamic digital menu boards that enhance product promotion and provide real-time updates to customers.
- Game dispensing bins that secure products effectively, reducing theft and providing detailed operational tracking.
John Schulz, President of the Americas for Scientific Games, expressed pride in supporting their home state. He noted that the Georgia Lottery’s forward-thinking approach makes this retail modernization initiative a pivotal step toward ensuring sustainable growth in its instant game sector, thereby supporting future funding for the state’s students.
Excelling in Scratch Game Sales
The Georgia Lottery has established itself as a premier player in the industry, ranking No. 2 globally for scratch game sales per capita according to La Fleur's 2025 World Almanac. Through the innovative Scientific Games Enhanced Partnership program, the lottery benefits from a wide array of services, including game design, data analytics, and retail marketing strategies. This partnership has led to a remarkable 31% improved performance for U.S. partners in the fiscal year 2023-24.
As the largest lottery gaming company in the world and the fastest-growing lottery systems provider in North America, Scientific Games continues to support over 150 lotteries in 50 countries, empowering them through advanced technology and innovative solutions to enhance their retail gaming strategies.
Conclusion
Scientific Games’ SCiQ technology signifies a leap forward for the Georgia Lottery, enhancing the retail experience for players and improving operational efficiency for retailers. This groundbreaking system not only meets the needs of contemporary consumers but also ensures the continued success and growth of the Georgia Lottery.
Frequently Asked Questions
What is the SCiQ technology?
SCiQ technology is a retail ecosystem developed by Scientific Games designed to modernize the sales and management of lottery scratch games, enhancing both retailer operations and player experience.
Why is the Georgia Lottery adopting SCiQ technology?
The adoption aims to align with evolving consumer shopping preferences, increase operational efficiency, and maximize revenue for educational programs.
How many locations will use SCiQ technology?
SCiQ technology will be deployed at 1,500 locations across Georgia, providing widespread access to its benefits.
What are some benefits for retailers using SCiQ?
Benefits include real-time inventory tracking, advanced sales analytics, easy reporting, dynamic displays, and secure dispensing mechanisms to enhance sales and reduce losses.
How has the Georgia Lottery performed in scratch game sales?
The Georgia Lottery ranked second globally for scratch game sales per capita, showcasing its robust position and effective strategies in the market.
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