GBS Leaders Embrace Productivity Improvements Amid Challenges

GBS Leaders Focus on Productivity Improvements

As organizations navigate through mounting economic challenges, Global Business Services (GBS) leaders are finding themselves at a crucial crossroads. Recent insights from a comprehensive study conducted by Zinnov, a prominent global management consulting firm, and ProHance, a pioneer in productivity management, reveal that an overwhelming 53% of GBS leaders have identified improving productivity as their primary objective for the upcoming year. The study also emphasizes the significant hurdles faced, particularly the scarcity of reliable data, which inhibits these leaders from making informed decisions.

Introducing the Zinnov-ProHance Productivity Framework

The newly unveiled Zinnov-ProHance Productivity Framework has been created to assist organizations in pinpointing their pain points and implementing effective solutions. This structured approach has shown promise, particularly for early-stage organizations, as they report productivity enhancements by as much as 20%. It’s evident that the framework is not merely about tracking productivity, but rather adopting a holistic strategy for optimizing it.

The Shift from Cost Center to Value Driver

The study reveals a critical insight: productivity should not be viewed merely as a measurement of efficiency. Instead, it is evolving into a strategic imperative for GBS organizations. As these organizations transition their roles from being counted primarily as cost centers to becoming significant value drivers, productivity management must evolve correspondingly. This evolution calls for a careful balancing act between cost efficiencies and value generation, fostering room for innovation and growth.

The Importance of Data in Driving Productivity

Karthik Padmanabhan, Managing Partner at Zinnov, highlights, “Today, the pursuit of productivity extends beyond just deploying advanced tools – it requires a framework-led approach. With 52% of leaders citing limited access to reliable data as a major barrier, productivity dips significantly, with estimates showing a decline of 15% after eight continuous hours of work. Therefore, achieving sustainable productivity is less about working harder and more about working smarter.”

Implementing Realistic KPIs for Better Outcomes

According to the insights drawn from the study, setting achievable Key Performance Indicators (KPIs) is crucial. The Zinnov-ProHance Productivity Framework aims to aid 19% of employees in reaching high productivity levels within a six-month timeframe. This clearly marks a significant shift in how GBS organizations can baseline and benchmark their productivity, leading to enhanced data-driven decision-making.

Navigating the Challenges Ahead

Moving forward, GBS leaders are encouraged to adopt a productivity framework that seamlessly merges advanced analytics with purposeful interventions and strategic change management. This approach is imperative for maneuvering through the complex challenges present in today’s business landscape and unlocking avenues for sustainable growth.

The Role of Technology in Enhancing Productivity Measurement

Ankur Dhingra, CEO of ProHance, emphasizes the importance of a robust measurement system in driving the productivity agenda within GBS. “The productivity landscape is cluttered with a multitude of technologies like Generative AI, Robotic Process Automation (RPA), and Process Discovery. However, the real effect of these technologies on optimizing investments in human capital can often be unclear. ProHance offers a comprehensive understanding of work patterns and how they relate to efficiency and productivity,” he states.

Conclusion

This research-driven study provides valuable insights that highlight the necessity for GBS organizations to focus on the true drivers of sustainable productivity. By adopting a structured approach that leverages data, GBS leaders can pave the path for consistent improvements, ensuring they meet both current and future challenges.

Frequently Asked Questions

What is the primary focus of the Zinnov-ProHance study?

The study primarily focuses on the top priority of GBS leaders, which is improving productivity amidst economic challenges.

How much productivity improvement can early-stage organizations expect?

Early-stage organizations implementing the framework have reported up to a 20% improvement in productivity levels.

What barriers do GBS leaders face in productivity management?

Lack of access to reliable data is cited as a significant barrier for GBS leaders.

How does the Zinnov-ProHance framework assist organizations?

The framework helps organizations identify pain points and implement targeted interventions to improve productivity.

Why is productivity seen as a strategic imperative for GBS organizations?

Productivity is seen as a strategic imperative as GBS shifts from being cost centers to value drivers, necessitating a balanced approach that fosters innovation and efficiency.

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