Impact XM and Jack Morton Join Forces to Transform Experiences
In a significant development for the experiential marketing industry, two prominent agencies, Impact XM and Jack Morton, have merged to form a powerful global player in the realm of brand experiences. The combined expertise of these two organizations aims to deliver innovative and impactful solutions to a diverse array of clients.
Unifying Strong Brands for a Robust Identity
The new agency will operate under the Jack Morton name, which is widely recognized and respected across various markets. This decision underlines the strength of Jack Morton's global brand while incorporating the advanced capabilities and innovative strategies that Impact XM contributes to this new chapter.
Building Complementary Strengths
The merger is set to create a fully integrated experiential agency boasting extensive strengths in creative thinking, strategic planning, digital innovation, and comprehensive measurement of impact. This multifaceted approach caters to the evolving requirements of today's leading brands, ensuring that they remain competitive in a rapidly changing marketplace.
Expanding Global Reach through Integration
With a presence in 20 locations worldwide, the newly merged agency brings invaluable category expertise alongside a unified, end-to-end delivery model. This setup is designed to help brands forge authentic experiences that resonate with audiences. The range of services offered will include large-scale conferences, digital engagement initiatives, sponsorship strategies, brand activations, trade shows, and other corporate event activities.
High-profile Clients and Groundbreaking Concepts
The blended agency is well-positioned to serve some of the most notable brands globally, including many Fortune 100 companies. According to Jared Pollacco, CEO of Impact XM, this evolution towards a more integrated model has been a long-term goal, emphasizing the significance of creativity and exceptional execution in connecting brands with consumers.
Craig Millon, CEO of Jack Morton, echoed this sentiment by stating that their combined capabilities can respond more effectively to an ever-evolving marketing landscape shaped by advancements in technology like AI, placing human experiences at the forefront of their initiatives.
A Team of Experts Driving Success
The merger will harness the talents of over 1,000 specialists who excel in diverse areas including strategy, creative development, client service, production, and innovative solution building. This collective expertise positions the agency to lead in creating engaging, insight-driven experiences that foster genuine connections between brands and their audiences.
Clients can expect a seamless experience thanks to the robust collaboration and local expertise of the newly formed team. The union promises a profound deepening of knowledge across various sectors, from technology and healthcare to automotive and beyond. The commitment to executional excellence remains a top priority.
While the merger is contingent upon customary approvals, it is anticipated to finalize in the early part of the year. Both companies are working diligently to ensure a smooth transition for their teams and clients. Jared Pollacco will take the helm as CEO of the combined organization, while Craig Millon assumes the role of Global President. Josh McCall, who led Jack Morton until 2022, will serve as Executive Chairman of the board of directors.
About Impact XM
Impact XM is a globally recognized agency specializing in experiential marketing, dedicated to forging meaningful connections through insightful brand experiences. With a legacy spanning over 50 years, their team integrates strategy, creativity, production, and execution to generate powerful experiences that yield measurable results. They collaborate with top-tier brands for live events, trade shows, and integrated campaigns, receiving accolades from prestigious awards and industry publications.
About Jack Morton
Jack Morton excels as a global brand experience agency, partnering with powerful companies to create enduring relationships with their audiences. Their mission centers on delivering extraordinary experiences through innovative integrated marketing campaigns. Their commitment has garnered them some of the industry's most coveted awards, making them a recognized leader in the field.
Frequently Asked Questions
What led to the merger between Impact XM and Jack Morton?
The merger was initiated to create a stronger, more comprehensive agency capable of delivering integrated, impactful brand experiences to clients worldwide.
How will the merger benefit clients?
Clients will benefit from expanded capabilities, increased global reach, a deeper pool of talent, and a robust end-to-end service model that ensures seamless execution of campaigns.
What services will the new agency provide?
The merged agency will offer a wide range of services including digital engagement initiatives, trade shows, conferences, sponsorships, and brand activations aimed at driving business impact.
Who is leading the new agency?
Jared Pollacco has been appointed as CEO of the unified agency while Craig Millon will serve as Global President.
When is the merger expected to be finalized?
The merger is subject to standard approvals and is expected to close in early 2026, ensuring a smooth transition for all stakeholders involved.
