Fulham FC Enhances Fan Experience with Oracle Cloud Solutions
Enhancing the Match Day Experience at Fulham FC
Fulham Football Club (FFC) has made a significant advancement in its operations by enlisting Oracle Cloud as its chosen point of sale (POS) and payments provider. This partnership aims to elevate the overall fan experience at both Craven Cottage stadium and the club’s innovative new riverside entertainment venue, Fulham Pier. The adoption of Oracle Simphony Cloud POS technology will greatly enhance how fans enjoy food and beverages, offering quicker transactions and more streamlined service.
Innovative Solutions for a Modern Experience
The integration of Oracle's cutting-edge technology is a truly revolutionary step for Fulham FC, allowing the club to provide contemporary and efficient service. As fans are gearing up for the new season, they can expect to experience not just great football, but also a hassle-free dining experience. With real-time data insights at their fingertips, the club will be better equipped to cater to the diverse needs of visitors—ranging from loyal football enthusiasts to patrons looking for memorable dining experiences.
Commitment to Quality and Efficiency
Darren Preston, the chief operating officer of Fulham FC, expressed the club's enthusiasm: "Implementing Oracle's cloud technology represents a pivotal moment in our journey towards establishing our venue as a premier lifestyle destination in London. We aim to create unparalleled match-day experiences while also providing stylish gathering places for casual visitors. This modern ordering system is designed to minimize waiting times, allowing guests to spend more time enjoying the vibrant atmosphere of our venue."
Transforming Hospitality with Oracle
Oracle's advanced restaurant solutions will allow for flexible configurations and seamless contactless payment options, catering to every type of dining experience—from quick snacks at the stadium to elegant meals in upscale settings at the pier. Additionally, Fulham FC is set to utilize Oracle Workstation 8 and Kitchen Display Systems, which will optimize cost management and reduce waste while efficiently managing orders across different service channels.
Leveraging Data for Enhanced Customer Insights
A standout feature of the Oracle Simphony Cloud is its built-in analytics. This sophisticated platform will empower Fulham FC to better understand consumer preferences, track dining patterns, and identify popular menu items. With such valuable insights, the club can make informed adjustments that benefit guests while also improving operational efficiency.
A Vision for the Future
Alex Alt, executive vice president of Oracle Consumer Industries, noted that Fulham FC is at the forefront of reshaping sports and entertainment by crafting a world-class experience for all patrons. He remarked, "By harnessing data insights, Fulham will continuously evolve to meet the needs of their visitors, ensuring every outing is memorable for fans and newcomers alike."
Join Us at the Oracle Restaurant Summit
To witness the implementation of these future-forward solutions firsthand, attendees are encouraged to participate in the Oracle Restaurant Summit scheduled at Fulham Pier. This event will showcase how Oracle’s technology is revolutionizing the food and beverage landscape on October 6-8.
About Fulham Football Club
Founded in 1879, Fulham FC holds the distinction of being London's oldest professional football club. With its storied history spanning over 140 years, the club launched as a local boys' church team and has since grown into a pivotal figure in London's football scene, home to Craven Cottage since 1896. Fulham's long-standing legacy includes various promotions to the Premier League, notably in 2001, 2018, and 2022, with exciting matches that have captivated audiences for generations.
Shahid Khan, the owner of the Jacksonville Jaguars, has led an ambitious vision for the club since he took ownership in 2013. His commitment is evident in the improvements to the New Riverside Stand at Craven Cottage, enhancing the stadium’s capacity and creating exceptional hospitality experiences. The recent addition of Fulham Pier further solidifies the club's presence as a year-round destination for sports and entertainment along the River Thames.
Men's and Women's Teams Performance Highlights
Marco Silva has led the Men's First Team since July 2021, achieving promotion to the Premier League in 2022. The squad finished the 2024/25 Premier League season with an impressive performance, securing an 11th place finish and setting the stage for their upcoming campaign. The Women's First Team showcased remarkable success in the London and South-East Women's Regional League, clinching the championship title with an unbeaten season and leading them into the Tier 4 Women's National League.
About Oracle Restaurants
Oracle Restaurants is dedicated to providing innovative solutions that allow food and beverage establishments to enhance guest experiences, streamline operations, and embrace the future of dining. Through Oracle Simphony Cloud, the company empowers restaurateurs worldwide to adapt to the evolving landscape of consumer expectations. This comprehensive digital transaction platform supports restaurant businesses in their quest for efficiency and excellence.
About Oracle
Oracle is a leader in offering integrated applications and secure cloud infrastructure. With a strong commitment to driving innovation, the company provides robust solutions for various sectors, including hospitality, ensuring businesses gain the most from their technological investments.
Frequently Asked Questions
1. What partnership has Fulham FC entered into recently?
Fulham FC has partnered with Oracle Cloud as its official point of sale and payments provider.
2. How will Oracle technology improve the fan experience?
The technology will enhance service efficiency, reduce wait times, and provide a modern ordering experience at Craven Cottage and Fulham Pier.
3. What specific Oracle products are being implemented?
Fulham FC will utilize Oracle Simphony Cloud POS, Payments Cloud Service, and Kitchen Display Systems to enhance operations.
4. What is the historical significance of Fulham FC?
Fulham FC is London's oldest professional football club, founded in 1879, with deep roots in the football community and a rich history.
5. What achievements has Fulham FC accomplished in recent years?
The club achieved promotions to the Premier League in 2018 and 2022, showcasing its competitive spirit in England's top football division.
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