Fruit Attraction 2024: A Global Showcase for Fresh Produce

Fruit Attraction 2024: An Unprecedented Edition

Fruit Attraction is set to host its 16th edition in Madrid from 8 to 10 October, marking the largest gathering ever in its history. This significant event is quickly establishing itself as the benchmark occasion for the fruit and vegetable industry on a global scale. Organized by IFEMA MADRID and FEPEX, this year’s edition shines a light on Andalusia as the Guest Region, further enriching the event's vibrant atmosphere.

Record Participation and Exhibitor Increase

The participation metrics for 2024 are impressive, showcasing a total of 2,146 exhibiting companies hailing from 56 countries, reflecting a robust 7% growth compared to the last year's fair. With over 70,000 square meters of exhibition space, the event is expected to attract more than 100,000 trade visitors from 145 different nations, solidifying Madrid's position as the epicenter of the fresh produce market.

Expansive Display Areas

This year, Fruit Attraction will occupy 10 halls of the Madrid Trade Fair Centre, an increase of over 9% in exhibition space from 2023. This expansion signifies a commitment to elevating the showcase of fresh produce and associated industry innovations, further establishing the fair as a global meeting point for professionals throughout the supply chain.

Dynamic Industry Areas

The fair’s focus is broad, with the Fresh Produce Area constituting nearly 70% of the exhibition, experiencing a 6% increase in space. The Auxiliary Industry Area has also grown to represent 24% of the fair, marking a 4% rise. Additionally, the Fresh Food Logistics Area has surged by over 26%. Notably, Hall 1 is designated for Innova&Tech, spotlighting the Biotech Attraction and Smart Agro sectors aimed at promoting innovation and technology in agriculture.

National and International Participation

The national participation rate stands proudly at 55%, with nearly all autonomous communities contributing to the extensive array of fruit and vegetables. Spain’s leading role resonates through the event, as it seeks to create new business opportunities and access international markets. Meanwhile, the international segment reflects significant growth, making up 45% of the total fair occupancy, coupled with an impressive 22.5% increase in exhibition area and an 18% rise in exhibitors, featuring 102 new companies.

Connecting Buyers Globally

One of the key objectives of Fruit Attraction is to facilitate international expansion and networking. Collaborating with the Ministry of Agriculture, Fisheries and Food and ICEX, IFEMA MADRID is again launching the International Buyers Programme. This initiative will bring over 700 buyers from 70 countries, adding excitement to the trade fair activities.

Spotlight on Global Trade Relations

This year’s edition also highlights 'Guest Importing Countries,' specifically focusing on China and Saudi Arabia. Efforts will be made to enhance trade relations with these important markets, supported by a comprehensive program featuring round tables, guided tours, and B2B session opportunities.

Highlighting Avocado and Other Initiatives

Among the many innovative initiatives taking center stage at Fruit Attraction 2024 is the avocado, proudly dubbed this year's star product. Spain has seen a notable spike in avocado cultivation and exports recently. Additionally, the fair will host the Global Avocado Congress and the Walnut and Pecan Congress, fostering deeper discussions and networking within these sectors.

An Array of Activities

Fruit Attraction offers a complete program of activities focusing on critical themes such as the Biofruit Congress, Biotech Attraction, and the 5th Fresh Food Logistics The Summit. The Innovation Hub will return as a dedicated area for innovative solutions, featuring nearly 40 products. This segment will also recognize entrepreneurial creativity through the Innovation Hub Awards, along with the Best Stand Award which is making its debut this year.

Ministerial Support for the Event

Fruit Attraction 2024 is set to benefit from the backing of the Ministry of Agriculture, Fisheries and Food during the opening ceremony, which will be presided over by Minister Luis Planas. This support amplifies the event's significance and underlines its importance in the agricultural landscape.

Frequently Asked Questions

What is Fruit Attraction 2024?

Fruit Attraction 2024 is a major international trade fair for the fruit and vegetable sector happening from 8 to 10 October in Madrid, featuring numerous exhibitors and visitors.

Who organizes Fruit Attraction?

The event is organized by IFEMA MADRID in collaboration with FEPEX, enhancing its significance in the agricultural industry.

What is the expected attendance for this year?

More than 100,000 trade visitors from 145 countries are anticipated to attend this year’s fair.

Which countries are highlighted as Guest Importing Countries?

This year, China and Saudi Arabia are recognized as Guest Importing Countries, aimed at enhancing trade relations.

What special focus areas are included in this year's exhibition?

The event will specifically highlight the Fresh Produce Area, Auxiliary Industry Area, and the new Innova&Tech section among others.

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