Frankies Bikinis Enhances Growth and Innovation with Centric

Frankies Bikinis Transforms Business with Centric Software

Frankies Bikinis, a vibrant fashion label, has taken significant strides in its growth and innovation through the adoption of Centric Software. This Los Angeles-based swimwear and lifestyle brand is celebrated for its eye-catching designs and influential collaborations, which resonate with fans across the globe.

Success through Digital Transformation

Since incorporating Centric PLM™ in 2020, Frankies Bikinis has witnessed remarkable improvements. The brand has successfully expedited product launches, expanded its collections, and drastically reduced production errors. Central to this success is Centric Software’s innovative suite of enterprise solutions, which enhances the capability to plan, design, source, and sell, thus meeting strategic transformation goals.

A Legacy of Creative Design

Established in 2012, Frankies Bikinis cultivated a dedicated following thanks to its trendsetting swimwear. In addition to swimwear, the brand has diversified its offerings and now includes a variety of products like stylish knits, dresses, and other accessories. With ambitions to increase their physical presence, the brand plans to launch six retail stores by the end of the year.

Overcoming Challenges with Technology

Before the adoption of Centric PLM, the brand primarily relied on spreadsheets for managing product development. As the brand grew, so did the complexity of their operations. Andy, the Director of Design and Development, recalls, "Initially, it was just one person creating tech packs in Excel. Centric PLM has revolutionized our workflow."

Streamlining Product Development

With the transition to Centric PLM, Frankies Bikinis has digitalized and streamlined its product development process, shifting towards a diversified product line where apparel now represents over half of their offerings. Simultaneously, the brand saw a 15% seasonal increase in swim products. Minimizing production errors has been a game-changer, and the consolidation of product development roles fosters quicker collaboration between in-house teams and external partners.

High-profile Collaborations Enhanced

Centric PLM also supports the management of Frankies Bikinis' high-profile collaborations. For instance, the engagement with Bella Hadid demanded meticulous tracking of unique hardware and approvals, all managed within Centric PLM. Their partnership with Victoria's Secret PINK underscores how the platform promotes streamlined brand synergy.

Looking Forward with Centric PLM

As they gear up to integrate their technical design team, Frankies Bikinis anticipates further benefits from Centric PLM, including advanced grading, fit tracking, and full pattern visibility. "We operate rapidly and frequently adjust our strategies. Centric PLM equips us with the flexibility to grow without losing sight of our objectives," says Andy.

About Frankies Bikinis

Frankies Bikinis specializes in swimwear, apparel, and accessories, originally launched in Malibu and recognized worldwide. The brand is acclaimed for its striking designs and robust online and retail presence.

About Centric Software

Centric Software provides an advanced product concept-to-commercialization platform for brands in the fashion, luxury, outdoor, and other industries from its Silicon Valley headquarters. Their AI-enabled solutions help businesses plan, design, develop, and market their products efficiently, making them industry standouts.

Frequently Asked Questions

What is Centric PLM?

Centric PLM is a leading product lifecycle management solution that streamlines the processes of product development from ideation to market launch, tailored for the fashion industry.

How has Frankies Bikinis benefited from Centric?

By implementing Centric PLM, Frankies Bikinis has improved product launch speed, reduced production errors, and enhanced overall efficiency in their operations.

What is Frankies Bikinis known for?

Frankies Bikinis is recognized for its unique and bold swimwear designs, along with a growing range of apparel and accessories.

How does Centric Software support collaboration?

Centric Software facilitates streamlined management of high-profile collaborations by tracking approvals, alterations, and designs all in one system, ensuring adaptability and precision.

Will Frankies Bikinis expand further?

Yes, Frankies Bikinis is planning to increase its retail footprint with several new stores set to open soon, further enhancing their market presence.

About The Author

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