Frankenmuth Credit Union Partners with Glia for Enhanced Services

Frankenmuth Credit Union and Glia: A New Era of Member Service

Frankenmuth Credit Union (FCU) is embarking on an exciting venture by partnering with Glia, a leader in customer interaction technology. This collaboration aims to improve how members connect with the credit union across various digital platforms, voice communication, and artificial intelligence integration. The innovative ChannelLess architecture from Glia will transform member experiences and enhance productivity for agents and managers alike.

Enhancing Member Engagement with Unified Technology

With over 72,000 members, Frankenmuth Credit Union has an admirable mission of 'people helping people'. The recent partnership with Glia will further this mission by offering seamless interaction capabilities to their members. By utilizing a unified platform that manages digital customer service, call centers, and AI, FCU's agents can easily transition between channels during member interactions. This will not only improve agent efficiency but also ensure that members receive personalized service without losing context.

The Power of AI in Member Interactions

Glia's pioneering responsible AI features are set to revolutionize both the agent and member experiences at FCU. Agents will benefit from Cortex AI, enabling them to access automated workflows including wrap-up surveys, interaction notes, and AI-suggested responses. Managers will also gain valuable insights from member interactions simply by asking questions in natural language, leading to better coaching opportunities.

Boosting Agent Productivity and Confidence

The seamless integration of Glia's technology into FCU's existing online banking platform, CU*Answers, ensures a smooth implementation process. This collaboration empowers agents to perform their roles with heightened confidence and efficiency. Members will appreciate the improvements, as they lead to quicker resolutions and tailored experiences that align with individual needs.

Supporting Credit Unions in a Competitive Market

Dan Michaeli, CEO and co-founder of Glia, emphasized the immense potential of member interactions to build loyalty and drive success. Leading institutions like FCU are recognizing the need for advanced technology to facilitate effortless communication across all channels. This strategic move is aimed at creating a more satisfying experience for both members and employees, ultimately fostering stronger relationships.

About Glia and Its Impact on Financial Institutions

Glia has established itself as a pioneer in Unified Interaction Management, fundamentally changing how organizations engage with their customers. By integrating voice, digital customer service, and AI with the innovative ChannelLess architecture, Glia helps remove the traditional barriers and frustrations often experienced in customer interactions.

Looking Ahead

As Glia continues to partner with financial institutions globally, its commitment to enhancing member experiences grows stronger. With a large number of partnerships across banks, credit unions, and insurance companies, Glia is poised to redefine the standards for customer care in the financial sector. Their success in the industry is evident through their repeat recognition as a top innovator as well as maintaining high employee satisfaction ratings, confirming their positive work environment and commitment to excellence.

Frequently Asked Questions

What is the purpose of the partnership between Frankenmuth Credit Union and Glia?

The partnership aims to enhance member interactions by integrating Glia's advanced customer interaction technology, allowing for seamless communication across different platforms.

How does Glia’s technology benefit members at FCU?

Members will experience improved service quality with personalized interactions and quicker resolutions due to the technology enabling agents to transition seamlessly between communication channels.

What specific features does Cortex AI provide for FCU agents?

Cortex AI enhances agent workflows with automated functions, including interaction notes and AI-generated responses, streamlining the overall service process.

How will this partnership affect agent productivity?

By utilizing a unified platform, agents will have greater efficiency and confidence in their roles, leading to improved performance and member service.

What is Glia's broader impact on the financial sector?

Glia is known for transforming customer interactions within financial institutions, helping them modernize their contact centers and strengthen member relationships.

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