Frances Thomson Takes the Helm as CMO for Transwestern Firms

Frances Thomson Joins Transwestern as Chief Marketing Officer

Frances Thomson has been appointed as the Chief Marketing Officer (CMO) for Transwestern, a renowned organization in commercial real estate. Her new role will see her lead the marketing strategy across an integrated platform that encompasses real estate services, development, investment management, and hospitality. As a member of the executive committee, Thomson is poised to guide the planning, development, and execution of marketing and communication strategies while enhancing sales enablement initiatives across the firm.

Transformative Leadership at Transwestern

With her robust leadership skills and proven track record, Thomson is expected to be a catalyst for positive change at Transwestern. According to CEO Larry P. Heard, "Frances is a talented, passionate, and energetic leader with a proven ability to inspire and collaborate with both internal and external partners and investors." He added that her cross-functional teamwork and relationship management skills would be instrumental in advancing Transwestern's mission.

Experience That Brings Value

Prior to her new role at Transwestern, Thomson spent over a decade at CBRE, where she held various senior positions focused on property marketing and business development. In her most recent capacity as the marketing director for capital markets, she played a key role in shaping the messaging, market strategies, and content creation that enhanced the firm’s competitive position. Her previous experience also includes project management and brand development at a Houston-based marketing agency, FKM.

Educational Background

Thomson earned her Bachelor of Arts in Communication Studies from Vanderbilt University, which laid the groundwork for her extensive career in marketing and business strategy. Her education, combined with hands-on experience, equips her to drive impactful marketing initiatives at Transwestern.

A Vision for the Future

Thomson expressed her enthusiasm for joining Transwestern by stating, "Transwestern is a respected industry leader with an unparalleled culture and a reputation for service excellence. I am eager to work with leadership and marketing teams during this period of transformational growth to elevate the visibility and engagement of our experts to deliver greater value to our investors and clients." This commitment demonstrates her dedication to fostering relationships that will enhance the organization’s market presence.

About Transwestern

Transwestern comprises four dynamic integrated companies focused on providing broad, deep, and creative insights into commercial real estate. The organization is not only known for its expertise in institutional and opportunistic investments but also for its development, hospitality, and brokerage services. Their award-winning culture exemplifies collaboration, empowering team members to explore innovative solutions that yield measurable results. Transwestern's nationwide offices and global alliance partners reflect their commitment to positively influencing the built environment while nurturing a workplace culture that supports career vitality and growth. For more information, visit transwestern.com and follow them on @Transwestern.

Frequently Asked Questions

Who is Frances Thomson?

Frances Thomson is the newly appointed Chief Marketing Officer for Transwestern, known for her extensive background in marketing and business development.

What are Frances Thomson's responsibilities at Transwestern?

As CMO, Thomson will lead marketing strategies, oversee brand and communication planning, and enhance sales initiatives across the organization.

What was Frances Thomson's experience prior to joining Transwestern?

Thomson spent over ten years at CBRE, where she led property marketing and business development initiatives and served as a marketing director for capital markets.

Where did Frances Thomson study?

Frances Thomson holds a Bachelor of Arts in Communication Studies from Vanderbilt University.

What is Transwestern known for?

Transwestern is recognized for its expertise in commercial real estate services, investment management, development, and hospitality, alongside its collaborative, service-oriented culture.

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