FOX News Digital Leads 2024 News Landscape with Growth Metrics

FOX News Digital Emerges as the Dominant News Brand in 2024

In a remarkable display of strength and resilience, FOX News Digital concluded 2024 as the leading news brand across various platforms, showcasing significant growth across all performance metrics. According to data from Comscore, FOX News Digital accumulated a staggering 41 billion multiplatform minutes, marking an impressive 11% increase compared to the previous year. Simultaneously, the platform garnered 21.1 billion multiplatform views, enjoying a healthy 5% growth. On average, a stunning 110.7 million unique digital visitors engaged with the site each month.

Comparison with Competitors

While FOX News thrived, competition remained fierce. CNN, despite a highly publicized presidential race, experienced declines in their multiplatform views, minutes, and unique visitors, with decreases of 4%, 3%, and 7% respectively compared to 2023. This stark contrast highlights FOX News’s dominance and adaptability in the digital space.

Mobile App Success

The success of FOX News Digital was further amplified by its mobile application, which saw an average of 6.2 million unique visitors each month in 2024. This sustained year-over-year growth underscores the increasing preference for digital news consumption on mobile devices, reflecting a broader trend in media consumption.

YouTube Engagement

YouTube also played a pivotal role in FOX News's strategy, where the network achieved a remarkable 20% increase in video views relative to 2023. Additionally, it represented a 3% rise in comparison to the last presidential election cycle in 2020, totaling over 2.8 billion views throughout the year, particularly peaking in November during the election season.

Social Media Engagement

Social media interactions soared for FOX News, which recorded 404.4 million total interactions in 2024. This represented a 34% increase from the prior year, solidifying FOX News's position as the most engaged news brand in the competitive landscape. Significant contributions came from platforms like Facebook, Instagram, and X, with individual interactions hitting remarkable numbers. Moreover, from June to December 2024, FOX News amassed an astonishing 1.14 billion views on TikTok, emphasizing the brand's versatility and reach.

Impressive December Metrics

December proved to be a significant month for FOX News, as it led again in multiplatform minutes, earning 3.3 billion, and views, which totaled 1.7 billion. The digital platform attracted 104 million unique visitors, outpacing CNN's 91 million and highlighting a trend where CNN faced its lowest levels since 2015.

Success of FOX Business

Additionally, FOX Business performed exceptionally well in 2024, achieving 2 billion multiplatform views and 2.9 billion multiplatform minutes. Average monthly unique visitors for FOX Business stood at 25.3 million, outperforming several prominent rivals such as CNN Business and MarketWatch.

Performance Metrics Recap

The performance metrics also reveal significant shifts in the digital landscape:

Multiplatform Total Views

FOX News Digital – 21,113,000,000 (up 5% vs. 2023)

CNN.com – 14,238,000,000 (down 4% vs. 2023)

NYTimes.com – 18,762,000,000 (up 19% vs. 2023)

Multiplatform Total Minutes

FOX News Digital – 41,009,000,000 (up 11% vs. 2023)

CNN.com – 22,556,000,000 (down 3% vs. 2023)

NYTimes.com – 19,215,000,000 (up 17% vs. 2023)

Average Total Digital Multiplatform Unique Visitors

FOX News Digital – 110,676,000 (up 17% vs. 2023)

CNN.com – 113,038,000 (down 7% vs. 2023)

NYTimes.com – 76,804,000 (flat vs. 2023)

About FOX News Media

FOX News Media encompasses various outlets, including the FOX News Channel, FOX Business Network, FOX News Digital, and more. As the foremost cable network for over 22 consecutive years, FOX News continues to dominate the television news landscape and reaches almost 200 million people each month, demonstrating the organization's robust presence in the news industry.

Frequently Asked Questions

What metrics did FOX News Digital achieve in 2024?

FOX News Digital recorded 41 billion multiplatform minutes, 21.1 billion multiplatform views, and 110.7 million unique visitors monthly.

How did FOX News perform in comparison to CNN in 2024?

While FOX News saw yearly growth, CNN experienced declines in multiplatform views, minutes, and unique visitors.

What was the success of the FOX News Mobile App?

In 2024, the FOX News Mobile App saw an average of 6.2 million unique monthly visitors, indicating strong engagement.

How did FOX News perform on social media platforms?

FOX News drove 404.4 million total social interactions, growing 34% from the previous year, and was the most engaged news brand.

What is the significance of December 2024 for FOX News?

In December, FOX News accumulated 3.3 billion multiplatform minutes and 1.7 billion views, surpassing its competitors significantly.

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