FOX News Broadens Horizons with New Media Licensing Deal
FOX News Expands into New Media
In a bold move to strengthen its position in the digital media landscape, FOX News has announced an exciting expansion into new media. This initiative includes a licensing agreement with the popular podcast, Ruthless. This strategic partnership aligns with the network's existing suite of podcasts, such as Will Cain Country, showcasing FOX News's commitment to innovative content delivery.
Leadership Changes and New Roles
The announcement comes from Suzanne Scott, the CEO of FOX News Media, who revealed that Porter Berry, the President and Editor-in-Chief of FOX News Digital, will now also oversee New Media. By adding this responsibility, he will report directly to Ms. Scott, while also working closely with President and Executive Editor Jay Wallace.
Vision for the Future
Ms. Scott elaborated on the expansion, expressing excitement about the thriving ecosystem they have cultivated over the past several years. She noted that Ruthless is a natural extension of FOX's brand, catering to audiences that increasingly favor engaging and quality content. The podcasting medium offers a platform for deeper engagement, and with Berry's leadership, they foresee a strengthening in the digital realm.
Embracing the Creator Economy
Porter Berry shared his enthusiasm about stepping into the New Media role, aiming to advance FOX News's commitment to digital, social, and podcasting endeavors. Highlighting the evolving creator economy, he noted that the Ruthless podcast has already made strides in reaching audiences through their authentic delivery of political and cultural discussions.
The Evolution of the Ruthless Podcast
Since its inception as an alternative to more progressive podcasts during the intensifying political climate leading up to the 2020 election, Ruthless has emerged as a notable name for intellectual political engagement. With a refreshing blend of humor and sharp commentary, it has attracted a dedicated following among influential political figures.
Dynamic Co-hosting Team
The podcast is co-hosted by prominent figures from the public affairs and digital advocacy consulting realm, including Josh Holmes, Michael Duncan, John Ashbrook, and Shashank Tripathi, also known as "Comfortably Smug." The co-hosts expressed their excitement about elevating the Ruthless podcast through this new partnership, emphasizing the increasing demand for real and unfiltered political discourse.
Understanding Audience Engagement
Recent polling data indicates that Ruthless is a leading source of political information for men aged 18 to 45, marking an important milestone in the podcast's journey. Under the new licensing agreement, the co-hosts will also serve as contributors to FOX News, further bridging their podcast audience with the wider network.
Comprehensive Editorial Oversight
As the appointed overseer of New Media and Ruthless, Berry will direct all editorial strategy for FOX News Media’s diverse digital platforms, including podcasts and social media channels. His role will also encompass news coverage and content innovation, ensuring that FOX continues to adapt to current trends and audience needs.
Champions of Podcasting at FOX News
John Sylvester, who serves as the Senior Vice President of FOX News Audio, will persist in managing editorial and production aspects for the network's news podcasts, including the highly regarded Fox News Rundown. Sylvester's continued leadership highlights FOX News's commitment to quality content production as they celebrate their legacy in news broadcasting.
About FOX News Media
FOX News Media operates the FOX News Channel (FNC) and other platforms, including FOX Business Network (FBN) and FOX News Digital. As a leader in cable news for over two decades, FNC has maintained its status as the most-watched network in television. Under the ownership of Fox Corporation, FOX News Media reaches nearly 200 million individuals each month through its innovative programming.
Contact Information
For media inquiries, contact Alexandra Coscia at 212.301.3272.
Frequently Asked Questions
What is the significance of FOX News's new media expansion?
The expansion aims to enhance audience engagement by partnering with the Ruthless podcast, tapping into the evolving digital media landscape.
Who is overseeing the new media strategy for FOX News?
Porter Berry has been appointed to oversee all new media initiatives while maintaining his responsibilities within FOX News Digital.
What type of content will the Ruthless podcast provide?
The Ruthless podcast is known for its irreverent take on political topics, focusing on authentic conversations and humor.
How does Ruthless cater to its audience?
The podcast delivers genuine political and cultural discussions, resonating deeply with listeners who appreciate unfiltered commentary.
When was Ruthless launched?
Ruthless launched ahead of the 2020 presidential election as an alternative voice to mainstream choices in podcasting.
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