Fossil Partners with Amazon for Expanded Shopping Experience

Fossil Enhances Shopping with Buy with Prime

Amazon has officially announced an exciting partnership with Fossil, a renowned global watch and accessories brand, to launch the Buy with Prime service on Fossil.com. This partnership aims to provide U.S.-based Prime members with an expanded shopping selection directly from Fossil's online platform. With Buy with Prime, Prime members can enjoy exclusive shopping benefits such as fast and free delivery, hassle-free returns, and 24/7 customer support—all while browsing Fossil's stylish offerings.

Seamless Shopping Experience

Beginning next month, Fossil will feature its signature styles for purchase via Buy with Prime, including popular watches, handbags, and jewelry. Shoppers visiting Fossil.com will be able to find items eligible for Prime benefits, which they can effortlessly add to their shopping cart. At checkout, customers will simply log into their Amazon account to verify their Prime membership, making the entire process smooth and seamless.

Logistics and Fulfillment

post-purchase, Amazon will handle the fulfillment of all Prime eligible items, allowing Fossil to focus on their core business. Prime members will have access to order tracking through their confirmation emails and can manage their orders conveniently through their Amazon account or directly on the Fossil site.

Quotes from Leadership

Ellie Quartel, Senior Vice President of Digital at Fossil Group, expressed excitement about this collaboration, stating, "At Fossil, we value time. Especially our customers'. This partnership allows us to provide an even faster and more convenient shopping experience for our valued customers, aligning perfectly with their expectations for service quality and delivery speed."

Future of Retail

Peter Larsen, Vice President of Buy with Prime at Amazon, shared his enthusiasm for the partnership as well, noting, "This collaboration blends Fossil's timeless style with our swift delivery service, enhancing customer satisfaction with every purchase made on Fossil.com."

Retail Events and Insights

Retailers are encouraged to attend the National Retail Federation's annual Retail's Big Show in New York City. Here, merchants can learn more about the integration of Buy with Prime on Fossil's site and discover how Amazon Multi-Channel Fulfillment (MCF) can streamline logistics and enhance overall business efficiency. Attendees at booth #5438 will also have opportunities to win some of Fossil's most sought-after watches and accessories.

Buy with Prime Overview

Launched in 2022, Buy with Prime aimed to assist direct-to-consumer (DTC) brands in overcoming common challenges such as attracting new customers and boosting conversion rates. This initiative has expanded to include various brands in categories like Health & Wellness, Beauty & Grooming, Apparel & Accessories, and more. Each partnered brand benefits from Amazon's vast fulfillment capabilities, allowing quicker deliveries and improved customer relationships.

Business Benefits for Merchants

Brands using Buy with Prime report significant improvements in their business metrics. Research shows participating brands experience increased shopper conversion rates and drops in customer acquisition costs. Notably, DTC websites that offer Prime shopping benefits witness heightened customer loyalty—demonstrated by increased repeat purchases, potentially leading to a sustainable growth trajectory.

Conclusion

In a landscape where convenience matters most, the partnership between Fossil and Amazon through Buy with Prime represents a significant advancement for online shoppers. It not only simplifies the shopping experience but also underlines the value of speed and convenience in today’s eCommerce market.

Frequently Asked Questions

What is Buy with Prime?

Buy with Prime is a service that allows Prime members to shop directly on participating brands' websites with the benefits they enjoy from Amazon, including fast shipping and easy returns.

When will Buy with Prime be available on Fossil.com?

The service is set to launch in February, enabling Prime members to shop using their existing Prime benefits.

Which products will be available through Buy with Prime on Fossil's site?

Fossil will offer its core styles, including best-selling watches, handbags, and jewelry, through the Buy with Prime service.

How do I check if an item is eligible for Buy with Prime?

Shoppers can easily identify Buy with Prime eligible items on Fossil.com, and during checkout, an option to log into an Amazon account will appear, confirming eligibility.

What advantages does Buy with Prime provide to merchants?

Merchants can leverage Amazon’s logistics network to ensure faster deliveries, improve customer satisfaction, and reduce customer acquisition costs, ultimately boosting sales and loyalty.

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