Forter Continues to Lead in Fraud Prevention Innovations
Forter's Recognition in Fraud Detection Leadership
Forter, the Trust Platform for digital commerce, stands proud as a leader in the Frost & Sullivan Radar Report for Fraud Detection and Prevention, Know Your User (KYU). This recognition marks the fourth consecutive year where Forter has demonstrated its market leadership through consistent innovation and a commitment to enhancing the customer experience.
Understanding Forter's Frauds Solutions
As businesses face increasing challenges with fraud, Forter has positioned itself at the frontier of fraud detection technology. Since its inception in 2013, Forter has pioneered an AI-driven fraud management solution that has consistently evolved to meet the dynamic needs of the digital marketplace. With its foundation laid on addressing fraud trends, it fosters profitability for companies by shifting the focus from mere transactional safety to a more comprehensive understanding of consumer interactions.
The Comprehensive Trust Platform
Forter's platform goes beyond simple fraud management; it encompasses an entire digital commerce journey. It processes over $2 trillion in transactions and safeguards a staggering 1.8 billion shoppers worldwide. This comprehensive protection includes not only fraud prevention but also account protection, chargeback recovery, and abuse prevention, all of which are integrated into Forter’s Trust Platform. This platform is designed to deliver identity intelligence, which enables businesses to maximize conversions and enhance customer lifetime value.
Focus on Innovation and Customer Experience
The insights from Deepali Sathe, Senior Industry Analyst at Frost & Sullivan, highlight how Forter’s ongoing investment in research and development helps tackle fraud effectively. By understanding the identity behind every transaction, Forter's offerings empower digital teams to implement advanced fraud detection strategies, ensuring that sophisticated fraud attempts can be preemptively countered.
Recent Developments and Expansions
Forter's innovative product offerings continually transform the digital landscape. The recent introduction of features, such as predictive payment routing and the GenAI agent detection, showcase how Forter helps businesses streamline their operations, all while enhancing revenue streams and providing seamless customer interactions.
Expanding Partnerships for Growth
Forter has also expanded its ecosystem of partners, achieving exclusive partnerships with major players such as AWS, Shopify, and Salesforce. These alliances not only enhance Forter's capabilities but also help in extending its reach to top brands globally. Such collaborations are essential for fortifying its commitment towards providing secure and efficient eCommerce transactions.
Enduring Commitment to Excellence
As noted by Cyndy Lobb, Chief Product Officer at Forter, the company's commitment to an identity-centric approach in fraud prevention showcases its pioneering spirit. With over a decade of industry leadership, Forter has built one of the largest datasets for identity verification and continues to expand its AI usage to bolster revenue uplift for its clients. The recognition from Frost & Sullivan serves as a testament to the strength and reliability of Forter's comprehensive platform and their dedication to both customers and business expansion.
Frequently Asked Questions
What does Forter specialize in?
Forter specializes in providing a Trust Platform for digital commerce focused on fraud detection and prevention.
How has Forter expanded its capabilities?
Forter has expanded its capabilities by investing in research and product innovation, ensuring comprehensive solutions for digital commerce.
What partnerships has Forter formed for growth?
Forter has formed partnerships with major companies including AWS, Shopify, and Salesforce to enhance its service offerings.
What key factors led to Forter's recognition?
Forter's recognition is largely due to its innovative AI solutions and commitment to improving customer experiences across the digital transaction journey.
How does Forter protect against fraud?
Forter employs AI-driven technology to monitor and combat sophisticated fraud attempts, ensuring secure digital transactions for its clients.
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