Forte Opening Solutions Redefines Commitment to Business Clients

Forte Opening Solutions Embraces a Bold New Identity

TAMPA, Fla. — Forte™ Opening Solutions has officially replaced Masonite Architectural, signaling a transformative journey for the company. This rebranding marks a significant milestone, reflecting a dedication to commercial clients and a commitment to providing exceptional solutions tailored to their needs.

Strengthening Commitment to Commercial Customers

The name Forte embodies strength, emphasizing the company’s focus on delivering high-quality service and expert guidance in the architectural wood door industry. The newly branded Forte Opening Solutions aims to enhance the customer experience by offering a wide range of built-to-order wood doors and components, catering to diverse settings such as hospitality, healthcare, education, and office environments.

A Legacy of Excellence

With a rich history extending over 134 years, Forte boasts a legacy that includes several iconic brands such as Marshfield DoorSystems and Algoma Hardwoods. This heritage equips the company with unparalleled expertise, allowing Forte to address the unique demands of its commercial clients effectively. The extensive portfolio of solutions ensures that clients receive not just products, but comprehensive support tailored to their specific requirements.

Recent Developments and New Vision

Recently acquired by the private equity firm Industrial Opportunity Partners, Forte's rebranding represents a new chapter. The acquisition on May 14, 2024, paves the way for a revitalized vision and values aimed at enriching the commercial customer experience. Alex Legall, the CEO of Forte Opening Solutions, expressed enthusiasm about this change, emphasizing how the rebranding is not merely cosmetic but foundational to their commitment to excellence.

Enhancing the Customer Experience

Forte Opening Solutions is poised to deliver an energized culture focused on customer satisfaction. Legall stated, “We’re creating a new vision at Forte Opening Solutions, building upon the extraordinary legacy of our brand.” This focus on customer engagement will drive the company’s efforts to improve services and support in the years to come.

IOP's Strategic Role

Tom Ninneman, an Operating Principal at IOP, remarked that the transition to Forte represents a commitment to ongoing excellence and future investments within the architectural door market. This strategic direction is a testament to the company’s dedication to current and future customers.

Expanding Service Offerings

At the heart of Forte’s mission is a promise to provide a full range of premium components and door solutions tailored specifically to customer needs. With 13 facilities spanning eight states and Canada, the company remains dedicated to ensuring that every door, interaction, and customer touchpoint is memorable. Their quick ship services, especially the USA Wood Door option, reflect a commitment to efficiency and reliability.

Looking Ahead

Forte Opening Solutions invites customers and business partners to explore their enhanced offerings and discover how the company can meet evolving needs in the commercial sector. This new identity brings excitement and a collective focus toward becoming an industry leader in delivering quality and service.

Frequently Asked Questions

What is Forte Opening Solutions?

Forte Opening Solutions is the new brand replacing Masonite Architectural, focusing on delivering high-quality wood doors and components for commercial clients.

What does the name 'Forte' signify?

The name Forte symbolizes strength and expertise, reflecting the company’s commitment to excellence in service and customer satisfaction.

Who owns Forte Opening Solutions?

Forte was recently acquired by Industrial Opportunity Partners, enhancing its strategic vision and market focus.

What types of services does Forte offer?

Forte provides built-to-order wood doors, components, and quick ship services for various commercial settings, ensuring tailored solutions for each client.

How long has the company been in business?

Forte Opening Solutions has a rich history extending over 134 years, with expertise developed through its legacy of iconic brands.

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