Fort Point Capital Completes Strategic Exit from EventLink

Fort Point Capital's Successful Exit from EventLink

Fort Point Capital, a prominent private equity firm specializing in the lower middle market business services sector, has proudly announced the completion of its investment sale in EventLink Holding Company to Serata Capital Partners and Paceline Equity Partners. This strategic transaction not only signifies a successful exit for Fort Point but also highlights EventLink's position in the experiential marketing sphere.

EventLink's Transformation and Growth

Since Fort Point's investment initiation in 2017, EventLink has undergone a remarkable transformation. Initially an entrepreneur-led business, it has evolved into a leader within the experiential marketing domain. Headquartered in Sterling Heights, MI, EventLink excels in providing execution and activation services for numerous brands and agency partners. The Company specializes in handling large-scale and logistically complex experiential marketing programs, catering to a varied and loyal clientele encompassing sectors like automotive, healthcare, government, and consumer products.

Remarkable Achievements Under Fort Point's Leadership

In the years following the acquisition, EventLink has significantly expanded its customer base. The partnership with Fort Point Capital facilitated the investment in organizational talent and infrastructure, which has proven pivotal for the Company's sustained growth. Kevin Otis, CEO of EventLink, commended Fort Point for their unwavering support in acquiring and integrating five add-on acquisitions during their partnership. These strategic moves have not only enhanced EventLink's capabilities but also increased its geographical reach and boosted growth within targeted verticals.

Leadership's Vision for the Future

Kevin Otis expressed gratitude towards Fort Point Capital, highlighting their crucial role in the Company’s growth strategy, which has resulted in a doubling of its customer base and deeper engagement with key brands and agencies. Brooke Ablon, Partner at Fort Point and Chairman of the EventLink Board, praised the Company's executional excellence and its rigorous commitment to quality service. The results seen during Fort Point's ownership have established EventLink as a benchmark within its market sector.

Partnership and Infrastructure Development

Both Kevin Otis and Michael Duffy from Fort Point emphasize the significance of leadership and team dedication in driving EventLink’s success. Duffy remarked on the brilliant efforts of the management team along with the committed workforce that contributed to the Company's outstanding achievements. As Fort Point Capital transitions its ownership, there remains a strong sense of confidence in EventLink's ongoing success, fueled by the investments in people and infrastructure.

Advisors and Legal Counsel

During this transition, BrightTower has provided financial advisory services for EventLink, while legal support was rendered by Kirkland & Ellis and Dickinson Wright. Their combined expertise has been instrumental in navigating this successful sale, ensuring a smooth transition phase for both the Company and its new equity partners.

About Fort Point Capital

Fort Point Capital approaches private equity with a management-led and growth-oriented strategy. Founded in 2011 in Boston, the firm strategically invests in fragmented sectors within the business services industry. By partnering closely with founders and management teams, Fort Point aims to accelerate growth and performance, providing the necessary resources to enhance service offerings and access new markets. The commitment to creating long-term value is apparent in over 50 acquisitions to date, as the firm continues its investment journey through the FPC Small Cap Fund III. For more details, please visit fortpointcapital.com.

Frequently Asked Questions

What is Fort Point Capital's main focus?

Fort Point Capital primarily invests in lower middle market business services companies, aiming for growth and value creation.

What is EventLink's area of specialization?

EventLink focuses on providing execution and activation services for experiential marketing, catering to various sectors.

What achievements did EventLink make during Fort Point's ownership?

Under Fort Point's partnership, EventLink expanded its customer base and integrated multiple acquisitions, enhancing its industry presence.

Who were the advisors involved in the sale of EventLink?

BrightTower acted as the financial advisor, while Kirkland & Ellis and Dickinson Wright provided legal counsel.

When did Fort Point Capital acquire EventLink?

Fort Point Capital initially invested in EventLink in 2017, leading to significant growth and transformation of the Company.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

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