Flourish Enhances Integration with eMoney for Advisors

Flourish Enhances Integration with eMoney for Advisors

Flourish, a platform that enhances financial advisory services, has announced an exciting expansion of its integration with eMoney Advisor. This integration enhances the capabilities of registered investment advisors (RIAs) in terms of cash management, ultimately benefiting their clients' financial strategies.

Important Features of the Expanded Integration

The integration between Flourish Cash and eMoney brings forth several new features that improve the efficiency of financial advisors' workflows. Advisors can now access Flourish's suite of products directly from eMoney's Decision Center, which is recognized as one of the most interactive tools available for financial planning.

Model Client Cash Holdings

With this integration, RIAs utilizing eMoney can effectively model their clients’ cash holdings. Advisors have access to real-time data showing the benefits of transferring funds from lower-yield accounts to Flourish's competitive rate offerings. This real-time visualization allows advisors to demonstrate to clients how adjusting their cash allocations can positively impact their portfolios over time.

Engaging Clients Effectively

According to Jason Newcomer, Principal and Financial Planner at Dogwood Wealth Management, the new eMoney integration provides a vital tool for engaging with clients about their cash reserves. Many clients often have large sums sitting in low-interest savings accounts, and this integration lets advisors illustrate how transitioning those funds into higher-yield accounts can markedly enhance their financial futures.

Improving Financial Advisory Services

Financial advisors are now empowered to optimize client interactions significantly. The integration allows them to send Flourish Cash invitations directly from eMoney, thereby streamlining the process further. Clients will appreciate having control over their funds while being presented with opportunities to enhance their growth potential.

Real-World Impact

Carl Szasz, President at Verde Capital Management, praised the new integration, stating it demonstrates the critical importance of earning competitive rates on cash savings. He noted that such integrations rarely come with actual functional improvements that significantly benefit clients, but this partnership uniquely fulfills that promise.

Enhanced Visualizations for Financial Planning

The Flourish integration within eMoney’s Decision Center also facilitates enhanced visualizations that allow advisors to show clients just how crucial it is to manage their cash optimally. This functionality provides a unique chance to highlight the opportunity costs of ignoring held-away savings, ensuring clients can see tangible reasons to take action.

Flourish’s Expanding Role in Wealth Management

With over 850 RIAs relying on Flourish for their investment solutions, it is clear that the platform is a trusted partner in the financial advisory space. The ability for advisors to customize their branding and deliver tailored marketing materials is a significant draw for firms looking to enhance their client engagement.

The Future of Financial Advising with Flourish

Max Lane, the CEO of Flourish, expressed enthusiasm for how the integration not only benefits advisors but also enhances the overall experience for clients. By embedding key functionalities like the invitation feature within existing platforms, Flourish is paving the way for a more time-efficient advisory workflow.

Empowering Financial Health

The Flourish platform supports more than $5.5 billion in assets under custody and serves over 850 wealth management firms. As the landscape of wealth management shifts, Flourish remains committed to empowering advisors to improve their clients' financial outcomes through innovative solutions.

Frequently Asked Questions

What is the significance of the Flourish and eMoney integration?

The integration enables advisors to manage client cash more efficiently and offers visualization tools to demonstrate the benefits of optimizing cash reserves.

How does the integration enhance client interactions?

It allows advisors to engage clients with real-time data on cash performance and potentially higher yielding opportunities.

What benefits do clients gain from using Flourish Cash?

Clients benefit from increased control over their funds while gaining access to higher yield options compared to traditional savings accounts.

How many RIAs currently use Flourish?

Over 850 RIAs managing more than $1.5 trillion in combined assets rely on the Flourish platform.

What makes Flourish stand out in the RIA ecosystem?

Flourish provides custom branding, robust compliance resources, and comprehensive support, setting it apart as a preferred choice for wealth management firms.

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