Floura Launches Game-Changing Fiber Bars to Combat Waste

Floura's Innovative Approach to Nutrition and Sustainability

Floura is not just another snack company; it's a mission-driven enterprise aiming to rescue millions of pounds of fresh produce that would otherwise end up as waste. Founded by Jeni Britton, known for her delicious creations at Jeni's Splendid Ice Creams, Floura is redefining the fiber category with its new range of products focused on sustainability and nutrition.

The Challenge of Fiber Deficiency

Did you know that about 95% of Americans are lacking in dietary fiber? This deficiency significantly affects gut health, prompting Floura to step in with innovative solutions. Each product is uniquely crafted from upcycled produce trimmings, which helps combat the 80 million tons of food waste produced each year. By utilizing overlooked parts of fruits and vegetables, such as watermelon rinds and seedless apple cores, Floura transforms what was once discarded into nutritional treasures.

Introducing the Fruit Crush Bar

Floura’s flagship offering, the Fruit Crush Bar, exemplifies the company’s revolutionary approach. This doesn't just meet fiber needs; it fulfills a broad spectrum of nutritional benefits. With 13 grams of fiber coming from 12 whole plant ingredients in every delicious bite, it's a powerhouse of nutrients designed to nourish both individuals and the planet. By creating a product so rich in fiber, Floura sets a new standard in what a snack can be.

Strategic Partnerships for Greater Impact

To elevate its mission, Floura has partnered with F&S Fresh Foods, a reputable fresh produce processor. This collaboration not only accelerates Floura's scalability by utilizing F&S's extensive distribution capabilities but also amplifies its impact in the fight against food waste. F&S Fresh Foods has a trusted relationship with renowned brands, showcasing how Floura’s innovative approach is gaining traction in the market.

Quality and Flavor at the Forefront

Floura is dedicated to ensuring that health benefits don’t come at the expense of flavor. Each snack is crafted with premium ingredients to delight taste buds while providing essential nutrients. Jeni Britton emphasizes that at Floura, they believe fiber can be just as enjoyable as it is beneficial. With flavors like Brambleberry Lavender and Mango Cardamom set to launch soon, there’s a lot for consumers to look forward to.

Evolving the Snack Landscape

Floura launched its product line with five distinct flavors, positioning itself uniquely in the snack food market. Each flavor not only boasts deliciousness but also aligns with the company's mission to enhance consumer health while minimizing environmental impact. Floura’s commitment stretches beyond just snacks; it's about fostering a healthier lifestyle through enjoyable foods.

Where to Find Floura Products

Floura’s incredible new line of products is available for purchase on their official website, Floura.com. As it enters the market, plans are set to introduce these snacks in various retail stores, making it easier than ever for health-conscious shoppers to find delicious, fiber-rich options.

About Floura

Floura stands out in the industry as a pioneering fiber company, emphasizing the importance of upcycling and health-conscious eating. Under the leadership of Jeni Britton, Floura is committed to rescuing food, promoting gut health, and offering products that are free from gluten, dairy, and artificial additives. Each decision is made with a clear vision: to foster a healthier planet while delighting taste buds.

Frequently Asked Questions

What is Floura's main mission?

Floura aims to rescue 100 million pounds of fresh produce trimmings from going to waste while promoting better gut health through its innovative fiber products.

How much fiber is in Floura's Fruit Crush Bar?

Each Fruit Crush Bar contains 13 grams of fiber sourced from 12 whole plant ingredients, making it a dense source of dietary fiber.

What flavors are available in the Fruit Crush Bar line?

Floura’s Fruit Crush Bars come in flavors like Brambleberry Lavender, Blueberry Matcha, Mango Cardamom, Raspberry Rose, and Vanilla Rooibos.

Where can I purchase Floura products?

Floura products are available at Floura.com and are set to launch in retail locations like Pop-Up Grocer.

Who founded Floura?

Floura was founded by Jeni Britton, who is also known for her successful ice cream brand, Jeni's Splendid Ice Creams.

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