FlexShopper Celebrates Robust Growth Amid Holiday Season Demand

FlexShopper Reports Significant Growth in December Applications

FlexShopper, Inc. (NASDAQ: FPAY) has seen a remarkable growth in its stock shares as the company shares its positive outcomes from the fourth quarter. This surge is particularly noted during the bustling holiday season, highlighting the effectiveness of its growth strategies.

Impact of Strategic Initiatives

The recent results indicate a successful transformation driven by FlexShopper’s dual focus on direct-to-consumer (DTC) and business-to-business (B2B) strategies. The company's commitment to these methodologies has led to an uplifting annual performance.

Year-over-Year Improvements

Focusing on the numbers, FlexShopper reveals that total lease application volume climbed by 8% when compared to the previous year. In a notable development, marketing costs per new customer saw a reduction of 22% year-over-year, signifying a more cost-effective approach in their marketing efforts.

Growth in Customer Originations

More exciting news comes from FlexShopper's Revolution Loan business, where new customer originations increased by an impressive 52% year-over-year, enhancing the company's growth trajectory.

Record Lease Originations Amid Market Changes

FlexShopper has hit a noteworthy milestone by reporting record lease originations, which saw an overall increase of 35%. Notably, marketplace originations surged by 42% year-over-year, all while the company maintained its disciplined approach to underwriting processes. This balance between growth and due diligence has proven advantageous.

December’s Spike in Customer Applications

December brought a surge in new customer applications, with a staggering 45% year-over-year growth. The flexshopper.com marketplace alone reported a 34% increase in applications, underscoring the platform's rising popularity and effectiveness.

Cost Efficiency in Marketing

FlexShopper's efficiency is evident as marketing costs per new customer saw a notable drop of over 40%. Furthermore, the company managed to reduce its digital marketing spend by 34% while simultaneously achieving a 13% growth in its new customer base, showcasing the success of their revamped marketing strategies.

CEO’s Outlook and Future Projections

Russ Heiser, the CEO of FlexShopper, shared optimism for the future, stating that the remarkable lease origination growth witnessed in the fourth quarter of the year is likely to translate into robust financial results in 2025. He anticipates continued revenue and profitability increases attributed to a steady rise in originations.

Current Stock Performance

As of the latest check, FPAY shares have risen by 26.7%, positioning at $2.065. This upward movement reflects the market's positive reaction to the company's strong performance and outlook.

Frequently Asked Questions

What is FlexShopper, Inc. known for?

FlexShopper, Inc. provides flexible leasing options to consumers and businesses, aiming to enhance access to products and services.

How did FlexShopper perform in December?

FlexShopper noted a 45% increase in new customer applications in December, along with substantial growth in its marketplace.

What strategies contributed to FlexShopper's growth?

The company's dual focus on DTC and B2B growth strategies significantly enhanced its market presence and customer acquisition.

What did the CEO say about the future?

CEO Russ Heiser expressed confidence that the strong lease origination growth would result in positive financial performance for 2025.

How are FPAY shares currently performing?

As of the last update, FPAY shares experienced a 26.7% increase, reflecting the market's optimism regarding the company’s future.

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