Five Below Welcomes New CFO and CMO to Propel Growth
Five Below Announces New Leadership Appointments
In a significant move to enhance its operations, Five Below, Inc. (NASDAQ: FIVE) has announced the appointments of Daniel Sullivan as Chief Financial Officer (CFO) and Michelle Israel as Chief Merchandising Officer (CMO). Starting from October 6, 2025, both will report directly to the Chief Executive Officer, Winnie Park.
Welcoming a Strategic Vision
Winnie Park expressed excitement over the new leadership, stating that Dan and Michelle align perfectly with the company's core philosophy that emphasizes customer-focused operations. Their extensive backgrounds in retail and consumer brands are expected to significantly contribute to the company's growth trajectory. This strategic move comes at a pivotal time as Five Below aims to amplify its fun shopping experience while maintaining high-quality, affordable products.
Daniel Sullivan’s Impressive Background
With over 35 years of experience in finance and operations, Daniel Sullivan is poised to bring invaluable insights to his new role. Before joining Five Below, he served as Executive Vice President and Chief Operating Officer at Edgewell Personal Care, where he played a crucial role in formulating successful growth strategies. Dan has also held CFO positions at notable companies such as Party City and Heineken USA, demonstrating his capability in managing financial operations effectively.
Michelle Israel: A Retail Powerhouse
With nearly 35 years of experience in retail, Michelle Israel is renowned for her expertise in merchandising and driving business transformations. Prior to her appointment as CMO, she held senior roles at Macy's and Bloomingdale's, managing extensive portfolios that include beauty, jewelry, and apparel. Her experience positions her well to elevate the existing product lines at Five Below, enhancing customer experience through thoughtful product selections that resonate with the brand's youthful spirit.
Commitment to Customer Experience
Both new leaders are aligned with Five Below’s mission to offer a diverse range of products at extreme value. They will be key in harnessing the brand's unique appeal to deliver a shopping experience that encourages customers to indulge in exciting, affordable products.
About Five Below
Five Below has established itself as a leader in the retail sector, focusing on delivering fun, trend-right items at affordable prices. With an innovative approach to product curation and a commitment to offering a wide variety of categories—from candy to tech—Five Below caters to both kids and kids at heart. Founded in 2002, the company has expanded rapidly, currently operating over 1,850 stores across multiple states. This growth reflects the brand’s strategy of consistently introducing fresh and engaging product assortments that draw in consumers.
Frequently Asked Questions
What roles have been filled at Five Below recently?
Five Below has appointed Daniel Sullivan as CFO and Michelle Israel as CMO, effective October 6, 2025.
What experience does Daniel Sullivan bring to Five Below?
Sullivan has over 35 years of experience in finance and operations, having previously held CFO positions at several major companies.
How will Michelle Israel contribute to Five Below?
Israel brings extensive retail experience, focusing on merchandising and driving innovation, which will help enhance the product offerings at Five Below.
What is Five Below's mission?
Five Below aims to provide high-quality, trend-right products at extreme values, ensuring a fun shopping experience for customers.
How many stores does Five Below operate?
Five Below currently has over 1,850 stores located across multiple states, indicative of its substantial growth over the years.
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