First Student Leads in Innovative Safety Training for Buses

Transforming Student Transportation Safety Training
First Student is setting an extraordinary benchmark in the realm of student transport safety. Their new training program, First Serves, emerges as the first initiative capable of offering Continuing Education Units (CEUs) tailored specifically for social workers. This innovative step marks a pivotal evolution in the way student safety and support are perceived, extending beyond just the confines of the school bus.
A Pioneering Approach to Safety and Learning
Developed with insights from leading research institutions and children’s healthcare practitioners, First Serves diligently enhances the school transportation experience, particularly for students with special needs. This program has seen implementation throughout numerous school districts across North America, earning accolades for its empirical relevance and rigor. Notably, schools that adopted First Serves have reported a significant reduction in behavioral incidents on buses, averaging a drop of 27%. The recent CEU approval underscores the academic integrity and growing importance of this program for educators and student support professionals across the nation.
Commitment to Excellence in Student Care
John Kenning, CEO and President of First Student, emphasizes the company’s resolute dedication to safety. He states, "At First Student, safety isn't just a priority, it's our purpose. We're committed to raising the bar for safe student transportation. First Serves embodies that commitment, ensuring our teams are well-trained, supported, and prepared to protect our students, especially those who need it most." This commitment pushes the boundaries of traditional transportation roles, integrating educational strategies into the operational framework.
Recognition for Innovative Contributions
As a testament to the program's effectiveness, First Student will showcase its methodologies and findings at the Michigan Association of Administrators of Special Education (MAASE) Summer Institute. This prestigious gathering unites Michigan’s leaders in special education, igniting substantial discussions about leadership, policy updates, and educational strategies. Kenning’s participation signifies the rising acknowledgment of First Serves as not merely a mode of transportation, but as a transformative force in fostering cooperative relations between transit agencies, educational districts, and behavioral support professionals.
Encouraging Collaborative Solutions
Will McDermott, Head of Student Services at First Student, expresses pride in the national recognition of First Serves, stating, "This validation as an educational tool reinforces our mission to better equip school staff and social workers in supporting students with special needs. The journey to school is more than mere transport; it's integral to the educational experience." This perspective encapsulates the program's value not only in logistics but also in enhancing the overall student journey.
Looking Ahead with Partnerships
As First Student prepares for its session titled *Drive to Improve: Developing a Partnership between Transportation and Special Education to Improve Bus Behavior* at the MAASE Summer Institute, the excitement within the educational community is palpable. Abby Cypher, the Executive Director at MAASE, affirms, "We are thrilled to welcome First Student to our event. Special education administrators are eager to collaborate with transportation professionals, and we look forward to learning from First Serves about how to enhance student outcomes effectively." The partnership-driven approach shines a light on the symbiotic relationship between various stakeholders within the education sector.
About First Student
First Student is reimagining school transportation for millions of students daily, concentrating on safety as a fundamental principle. As a leader in K-12 transportation, the company is on track to facilitate close to 1 billion student rides during the upcoming school year, aiming to deliver not just transport but also a sense of reliability and peace of mind to families. With a formidable workforce of extensively trained drivers and a fleet of 45,000 vehicles, including electric buses, First Student is at the forefront of educational support. Recently esteemed by Fast Company as one of 2025’s Most Innovative Companies, First Student combines modern transportation with features like AI route optimization, specialized need services, and vehicle maintenance, ensuring that every ride serves as a safe, supportive environment for students.
Frequently Asked Questions
What is the First Serves program?
First Serves is a training initiative by First Student designed to enhance safety and support for students, particularly those with special needs.
How does the First Serves program improve school bus safety?
It provides specialized training that has significantly reduced behavioral incidents on school buses, fostering a safer environment for all students.
Who can benefit from the CEUs offered by First Serves?
Social workers and educational professionals can earn Continuing Education Units (CEUs) through the program, enhancing their skills in supporting students with special needs.
Where is the First Serves program implemented?
The program is currently in use across various school districts throughout North America, showcasing its widespread applicability and effectiveness.
What recognition has First Student received for its training programs?
First Student has been recognized nationally for its innovative training initiatives, including being invited to present at significant educational events like the MAASE Summer Institute.
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