First Horizon Bank Takes Historic Step with Coliseum Partnership
First Horizon Bank Enters Unique Partnership
In an exciting new venture, First Horizon Corp. (NYSE: FHN) has made history by becoming the first naming rights partner for Greensboro Coliseum, now to be known as First Horizon Coliseum. This collaboration involves the City of Greensboro and Oak View Group, the complex's management team, showcasing a commitment to enhancing community experiences.
The Significance of the Renaming
The renaming of Greensboro Coliseum reflects a significant milestone as it celebrates its 65-year legacy. This agreement not only highlights the importance of partnerships but also signifies a new chapter in the venue's history. The terms of this multi-year agreement are expected to bring new opportunities and experiences for the locals.
Community Impact and Benefits
Greensboro Mayor Nancy Vaughan expressed enthusiasm about the partnership, emphasizing the positive impact on the community and local economy. The Coliseum is poised to become a leading entertainment destination, contributing millions in economic benefits through events and performances.
Fostering a Strong Relationship
Todd Williams, Triad Market President at First Horizon Bank, highlighted the honor of continuing the legacy of such an iconic venue. He mentioned that the Coliseum has always been a landmark for culture, sports, and unity, and this partnership aims to foster even more memorable experiences for everyone involved.
Collaborating for Future Success
Scott Johnson, Oak View Group's General Manager for the venue, remarked on the enhanced profile that comes with having a naming rights partner. He looks forward to creating innovative marketing strategies that will amplify both First Horizon's brand and the Coliseum's visibility across various events.
Vision and Goals Moving Forward
Oak View Group's Greg O'Dell articulated the excitement surrounding future opportunities. The leadership of OVG reflects a commitment to fostering community relationships and creating experiences that will attract even more visitors and events to the First Horizon Coliseum.
About First Horizon Bank
First Horizon Corp., with approximately $82.2 billion in assets, is dedicated to providing exceptional financial services across 12 states in the southern U.S. Offering a range of services, it has consistently been recognized as one of the best employers in the country, reflecting its commitment to clients and employees alike.
The Role of Oak View Group
Founded in 2015, Oak View Group has made a name for itself in venue development and management, focusing on enriching live experiences. By entering into this naming rights agreement with First Horizon Bank, they aim to create long-lasting bonds with both patrons and community members.
Frequently Asked Questions
What is the new name of Greensboro Coliseum?
The Greensboro Coliseum will now be known as the First Horizon Coliseum.
Who are the key partners in this agreement?
The key partners include First Horizon Corp., the City of Greensboro, and Oak View Group.
What does this partnership signify for the community?
This partnership is intended to enhance local entertainment options and boost economic impact within the region.
How will First Horizon Bank benefit from this partnership?
First Horizon Bank will increase its visibility and establish strong community ties through events held at the Coliseum.
What is Oak View Group's role in this partnership?
Oak View Group manages the Coliseum and aims to create unique marketing initiatives and experiences through the partnership.
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